Anshika Mankotia

Growth Manager

Gurugram, Haryana, India5 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in growth strategy and marketing.
Expertise in product management and user engagement.
Strong analytical skills with a focus on lead generation.

Stackforce AI infers this person is a Growth Marketing Specialist with a focus on B2C strategies.

Contact

anshika.mankotia@codingninjas.com LinkedIn

Skills

Core Skills

Growth StrategyProduct ManagementBusiness StrategyMarketing CampaignsEmail MarketingSearch Engine Optimization (seo)Business OwnershipMarket Analysis

Other Skills

Analytical SkillsBrand MarketingBusiness PlanningCRMCommunicationCommunity ManagementContent StrategyConversion CopywritingDigital StrategyEmail & WhatsApp MarketingEvent ManagementEvent MarketingFigma (Software)Funnel OptimizationGrowth Marketing

Experience

5 yrs 7 mos

Total Experience

2 yrs 9 mos

Average Tenure

4 yrs

Current Experience

Coding ninjas

6 roles

Growth Manager - Product & Strategy

Promoted

Apr 2024 – Present · 2 yrs 1 mo · Gurugram, Haryana, India

Growth Strategy. Growth Marketing. Business Strategy. Product Management. Program Management. Project Management. Funnel Optimization. Sales Optimization. UI/UX Collaboration. CRM. User Engagement & Retention. Brand Marketing. Content Strategy. MarCom. Conversion Copywriting. Legal Copywriting. Social Proof Strategy. SEO. Community Management. Email & WhatsApp Marketing. Event Marketing. Operational Optimization. Recruitment Strategy

Growth StrategyGrowth MarketingBusiness StrategyProduct ManagementProgram ManagementProject Management+17

Sr. Growth Associate

Promoted

Oct 2023 – Mar 2024 · 5 mos · Gurugram, Haryana, India

Team LeadershipOperational ExcellenceMarket AnalysisStrategyMarketing CampaignsBusiness Planning+5

Growth Associate

Mar 2023 – Sep 2023 · 6 mos · Gurugram, Haryana, India

1. Marketing - Managing email, whatsapp, influencer, campus marketing to drive growth and sales
2. Strategy - Managing and optimizing current campaigns and strategizing new ones to scale lead generation
3. Search Engine Optimization (SEO) - Creating back links through articles and responsible for few On Page, off page SEO activities
4. Lead Generation - Responsible for lead generation through various marketing mediums (email, whatsapp, influencer, digital, campus programs)
5. Customer Relationship Management - Handling internal marketing communications for better customer relationship management
6. Reducing CAC - Responsible CAC Reduction for pre-paid and post paid products at coding ninjas

Email MarketingSalesLSQWebengageStorytellingFigma (Software)+8

Program Advisor Associate

Jul 2022 – Feb 2023 · 7 mos · Gurugram, Haryana, India

Consistently overachieved targets, along with meeting high customer satisfaction and retention rate.
With around 120% overall achievement rate consistently secured spot among top performers of the month.

Program Advisor Intern

Jun 2022 – Jun 2022 · 0 mo · Gurugram, Haryana, India

Converted 4 week internship to full time by overachiving the assigned targets within 2 weeks and overachieving further.

B2B Marketing Operations

Dec 2021 – May 2022 · 5 mos · Gurugram, Haryana, India

1. User-Centric Enhancement for better and improvised user experience and better outcomes.
2. Leveraged campus ambassadors for offline seminars, resulting in increased MoM growth of organic searches.
3. Partnered with numerous colleges, driving a notable increase in platform signups.
4. Established a performance tracking system on metabase, enabling data-based decisions.
5. Content writing and operations for students of on-boarded colleges/university.

Interpersonal CommunicationBusiness OwnershipCommunication

Freelance

Market Research Analyst

Mar 2020 – Oct 2021 · 1 yr 7 mos · Remote

Data Collection and Analysis, Competitor Analysis, Consumer Behavior Analysis, Report Writing, Keyword, Social Media Analysis Research, Survey Design, Market Segmentation

Microsoft ExcelAnalytical SkillsResearch SkillsMarket Analysis