Apr 2024 – Mar 2025 · 11 mos

• Optimized laboratory management practices with flow-focused solutions for global pharma companies
• Optimized workflow by segregating critical activities and minimizing cognitive overload
• Developed an automated model for capacity load calculation to streamline planning and increase reliability
• Eliminated capacity wastage by plugging system inefficiency and establishing new resource management SOPs

Apr 2023 – Jun 2023 · 2 mos · Bengaluru, Karnataka, India · Hybrid

• Conceptualized a new monetization opportunity and released a comprehensive PR/FAQ
• Designed user acquisition strategy and UI prototype in Figma, mapping journeys for target personas
• Devised pricing and promotional strategies by analyzing user insights and performed opportunity projections

Jan 2021 – Jun 2022 · 1 yr 5 mos · Gurugram, Haryana, India

• Coordinated with 30+ stakeholders across 3+ cross-functional teams to launch 35+ releases
• Analyzed 5m+ user data of six mobile keyboard apps via acquisition, behavioral cohort and RCA
• Attained 4x growth in DAU, 1.5x in user engagement by optimizing user journeys using A/B testing
• Increased click-through rate of integrated APIs in the Super App via funnel analysis and refining UX
• Achieved 30% cost efficiency and reduced runtime by heading optimization of critical pipelines
• Developed data warehousing capabilities in AWS to store and process 5TB+ data/wk affecting 6 products
• Deployed executive BI dashboards using PySpark on AWS EMR and Apache Superset UI
• Augmented purchasing intent for marquee Brands by hyper-contextual AI-based Ad targeting
• Performed sentiment analysis and competitive bench-marking to provide insight into market trends

Jun 2019 – Dec 2020 · 1 yr 6 mos · Mumbai Metropolitan Region

• Analysed viewership data of 600+ channels to generate insights for the annual ‘What India Watched’ report
• Designed ML models using Keras, Python for audience behavioural analysis to prevent TRP manipulation
• Predicted demographic data from TV viewership using a classifier model to expand BARC panel size
• Collaborated closely with Cross-Media Measurement team to develop digital currency with the goal of integrating TV and Digital measurement for a 360 degree understanding of viewing consumption across different media and devices.
• Awarded BARCTender Award for E2E Automation of various resource-intensive DataOps processes in order to increase workplace efficiency