Nov 2022 – Jan 2023 · 2 mos · London, England, United Kingdom · Hybrid

Nov 2022 – Dec 2022 · 1 mo · Watford, England, United Kingdom · Remote

Jun 2021 – Jul 2022 · 1 yr 1 mo

• Worked as a Senior SEO Specialist, D&T, eCommerce, and Digital Marketing - was responsible to support decisions within the West digital marketing team for growing West’s organic search presence globally. Working in close collaboration with the Commercial Digital Customer Experience team and Global Communications - was responsible to assist drive execution and collaboration with various team members to execute SEO initiatives.
• Essential Duties and Responsibilities:
• Technical professional with knowledge of keyword research, competitive analysis and SEO technical best practices.
• Analyze West’s existing content platforms and identify opportunities for improvement to increase organic traffic and search ranking
• Suggest ideas for improved structure, accuracy, search intent, and user experience.
• Measure and report on organic traffic, rankings, and backlinks generated from search
• Audit and optimize content for better performance in search engines as well as to drive conversions to our products and content offers.
• Work with stakeholders to communicate expectations and recommendations on SEO best practices
• Assist in Quantify SEO activities & International SEO understanding
• Setup features in Google Search Console, SEMRush to drive analysis of website and ranking keywords
• Stay up to date on SEO trends, search engine algorithm updates and industry moving technology– Design new SEO trends and application tools to better SEO practices.
• With basic guidance develop SEO best practice documentation to educate internal and other functional areas
• Assist to build communication and translate SEO uncovered information into decision driven data keeping the bigger picture of the business in mind.

Feb 2021 – Oct 2022 · 1 yr 8 mos · India

• Develop & present SEO best practices and strategy for web search.
• Help to establish and institute an enterprise/brand-level SEO measurement framework.
• Communicate with teammates on expectations, project timelines, development and goals/results.
• Manage a team and be accountable for the weekly delivery of their established goals.
• Model the way for our SEO Specialists by demonstrating how to implement an established SEO strategy by “rolling up the sleeve” and actually executing it.
• Analyze web sites to identify technical SEO factors and develop plans for similar implementations on our web properties.
• Work independently on all aspects of SEO, including keyword research, content strategy, and link building – to enhance organic search visibility for our web properties.
• Manage on-page and off-page SEO efforts by optimizing content, overseeing reporting, conducting regular SEO audits, and pro-actively seeking out relevant link placements on external websites to increase organic rankings.
• Work with internal web/content development team to improve content, internal linking and site quality.
• Monitor Google Webmaster Tools to identify site issues, such as crawl errors and html suggestions. communicate with technical teams to resolve issues.
• Monitor, track and report on SEO performance and trends.
• Research and stay up-to-date on new developments, trends and technologies within the SEO space.
• Identify ways to enable/optimize outreach and initiate communication with prospective site owners for link building opportunities.
• Perform detailed analysis on various 3rd party sites for link prospecting and identifying content marketing/link building opportunities – using competitive intelligence tools.

Nov 2018 – Jan 2020 · 1 yr 2 mos · Gurugram, Haryana, India

• My Role & Responsibilities in AXSource -
• Website Development & Handling:
• Handling website & developing as required for SEO.
• Making necessary change & suggesting to improve the user experience on the website.
• Search Engine Optimization (SEO):
• Define, manage, and execute search engine optimization (SEO) strategies for a complete website.
• Execute on-page optimization as well as internal and external link building strategies.
• Performing keyword research and analysis using tools to coordination with overall content marketing objective.
• To do Off Page Optimization based on SEO strategies.
• Generating & Improving Leads across different Search Engines.
• Stay up-to-date on Search algorithm changes and new optimization techniques.
• Continuously evaluate competitor landscape and work to build out a new keyword.
• Recommending modifications to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Reporting on the overall SEO health of web properties.
• Handling Semrush, Google analytics & webmaster tools, etc., to analyze the traffic, backlinks, keyword research, to resolve the crawl errors and many more...
• Social Media Optimization (SMO):
• Initiative in defining and creating brands and branding messages that should gain popularity.
• Manage and help to create marketing content to socialize and use for social media purposes.

Aug 2017 – Oct 2018 · 1 yr 2 mos · Greater Hyderabad Area

• Generating & Improving Leads across different Search Engines.
• Define, manage, and execute search engine optimization (SEO) strategies for complete website.
• Stay up-to-date on Search algorithm changes and new optimization techniques.
• Continuously evaluate competitor landscape and work to build out new keyword.
• Execute on-page optimization as well as internal and external link building strategies.
• Performing keyword research and analysis using tools to coordination with overall content marketing objective.
• To Carry out SEO performance investigations every month.
• To do Off Page Optimization based on SEO strategies.
• Recommending changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Reporting on the overall SEO health of web properties.

Mar 2017 – Aug 2017 · 5 mos · Greater Hyderabad Area

• Reviewing all type of Ad formats and Creative’s.
• Helping the client to maintain the quality of the Ads.
• Approving the Ads based Quality and Policy of AdWords.
• Help the client to deliver Quality based ads and to provide good user experience for the End users across the Google channels.

Jun 2016 – Feb 2017 · 8 mos · Greater Hyderabad Area

• Educating the Clients regarding product features.
• Resolving the technical issues & errors of the product in client accounts.
• Clarify and guide the customer queries through Emails.
• Followup with unresolved issues and solve them to ensure customer satisfaction.

Jan 2016 – Mar 2016 · 2 mos · Greater Hyderabad Area

• Developing the user interface based on the scenario of the company organisation where we gather the requirements, designing the ER diagram, metrics, analysis and developing the user interface.

Jun 2014 – May 2016 · 1 yr 11 mos · Greater Hyderabad Area

• To develop the user friendly websites based to client requirements.
• Maintaining the Websites and updating them according to the latest updates.
• To Optimize the Websites across the different search engines.
• To complete the projects in time with great output.