Feb 2020 – Apr 2022 · 2 yrs 2 mos

• I advise (Business/Product/ Growth/ Org/ GTM strategy) a few early-stage startups who are solving meaningful problems and who are in it for the long haul. Majorly in Ecosystem/ Platform/ Marketplace play.

Dec 2016 – Apr 2020 · 3 yrs 4 mos · Gurgaon, India

• TravelTriangle, a marketplace for travelers and travel agents, backed by the top investors like SAIF, BVP, RB, Fundamentum, has a vision of providing the best holiday ecosystem to travelers around the globe.
• As a core team member of TT, I was responsible for:
• Heading entire Demand, Agent, Supply network, and Internal Product management and Design functions at TravelTriangle.
• Setting up 20 member product management and design functions in the company and helping grow TravelTriangle’s product portfolio to $100mn+ ARR, serving ~96mn travelers, selling 240k holidays annually. In 2019, we became India’s largest holiday marketplace platform surpassing giants in this domain.
• Shaping Product and Holiday strategy and creating long term and short term roadmaps for the company.
• 2 successful Fundraising rounds from marquee investors in the industry.

Apr 2016 – Mar 2018 · 1 yr 11 mos

• YourStory.com is India’s no.1 media platform for entrepreneurs, dedicated to passionately championing and promoting the entrepreneurial ecosystem in India.
• Link to my articles : http://yourstory.com/author/suhaas-kaul/

Feb 2016 – Apr 2018 · 2 yrs 2 mos

• It is the world’s largest Product Management community with 250,000+ readers and majorly has a collection of writings about Digital Product Management, Product Experience, Product Marketing and Product Development.
• https://productcoalition.com/

Jun 2015 – Nov 2016 · 1 yr 5 mos

• Leading product discovery and conversion initiatives for UrbanLadder's core catalogue mobile apps (android and iOS) and mobile web. UL catalogue apps have an install base of ~2mn.
• Helped increase the CTRs for primary screens like Home Screen, Listing screen and Family listing screen by 3x and also helped take app overall revenue contribution to 5x in last 8 months.
• Primary responsibilities include :
• Understanding the customer needs.
• Defining the product roadmaps and vision.
• Defining discovery and conversion initiatives to be taken up by the android, iOS and mobile web team.
• Setting up proper analytics framework for both android and iOS, to measure the impact of each initiative on engagement and revenue and prioritise accordingly.
• Sprint planning to prioritise the tasks/features to be taken up in each sprint.
• Working with the engineering and design teams to successfully execute the plans.

Jan 2015 – Jun 2015 · 5 mos

• Single Handedly responsible for creating Business Intelligence infrastructure for the company from scratch. As a part of this, successfully created Marketing, Category, Operations, Sourcing , Customer Support Analytics for the company.
• Key responsibilities were :
• Product Management,
• BI Data modelling,
• Extraction, Transform, Load (ETL),
• KPI identification and Dashboard creation.
• Some of the projects include,
• Setting up analytics framework for Sales, Conversions, Operations, Category, Sourcing , CS and Execs.
• Cross sell analytics (Customers who bought this also bought this),
• Customer 360 where all interactions of the customer with the company were in one dashboard,
• Inventory velocity, months of inventory remaining

Jan 2014 – Dec 2015 · 1 yr 11 mos · Bangalore

• User acquisition and retention is a major pain point for all startups around the world. Majority of the visitors never return back to your site. Marketers spend thousands of dollars on Facebook and google ad campaigns, but most of the visitors from those campaigns don't convert into customers.
• Exitintent provides a one line javascript (similar to google analytics) that can be added to your site in seconds, and lets websites show targeted campaigns to abandoning visitors.
• It is being used by 550 companies globally.
• Core Tasks :
• Forming strategies to tackle the user acquisition problems that websites are facing.
• Designing and coding of the product, a platform for marketeers to create their campaigns for retaining more customers.
• UI/UX of the product.
• Writing backend API server and web server in node and rails respectively.

Oct 2012 – Apr 2015 · 2 yrs 6 mos · Bangalore, India

• Plovist.com is an online social commerce platform for visual artists and art lovers to display and explore various art forms like paintings, photography and digital art, learn from experts and also buy/sell artworks.
• It captured the interest of artists and art lovers from 125 countries within a short span of 5 months, and was featured by Mercedes Benz magazine, Artpromotivate and OpenShift (by RedHat) application gallery. Plovist ranks 15th globally among all the art companies around the world, according to a survey conducted by Signl, a New-York based company.
• Core Tasks:
• Forming strategies to tackle the current problems that art domain and the artists are facing.
• Understanding Customer needs, holding conferences, talking to artists at various art colleges and accordingly forming design specs of Plovist.
• Designing and coding of the product and its functionalities, a social commerce platform for artists.
• Major projects included
• Creation of a Social Network for Artists and Art Lovers,
• Leading online and offline marketing and sales projects for the company.
• Portfolio for Artists,
• Gamification and Profile Analytics for Artists,
• UI/UX for the product.

Jun 2010 – Oct 2012 · 2 yrs 4 mos · Bangalore

• This product provides management and monitoring functionality for Siebel CRM within the EM system. The product provides application administrators diagnostics solutions that monitor Siebel Applications/Servers and provide intelligence to diagnose problem early and avert emergencies.
• Core Tasks:
• Handling the Siebel Management Pack with ownership of the plugin in EM 11 and 12cc releases .
• Development of core functionalities of the plug-in and enhancing the UI and the features of the product.
• Handling all Customer Issues related to Siebel CRM Management.
• Development of module for Oracle Configuration Manager (OCM) to collect and upload configuration data from multiple Siebel Servers.
• Development of module to set Preferred credential at the time of target discovery which simplifies access to managed targets by storing target login credentials in the Management Repository. Preferred credentials are set on a per user basis, thus ensuring the security of the managed enterprise environment.
• Development of Rediscovery module to rediscover new targets after an agent installation.
• Optimising already existing SQL queries to reduce page load time by reducing data rendering time.
• Managing front-end GUI using JSP and implementing business logic to interact with the
• EM system (Oracle Management System, agent and Oracle database repository) to generate reports.