Darpan Singh — Product Manager

A Digital Analytics professional and data-driven marketing strategist with over 4.5 years of experience in leveraging data to uncover customer insights and drive impactful business decisions across the Consumer Electronics, Pharmaceuticals, and Sportswear industries. My career began at Dyson as a Digital Optimization Analyst, where I enhanced the consumer journey on APAC e-commerce websites. By analyzing customer behavior using Google Analytics and Decibel heatmaps, I identified key conversion factors and assisted in modeling Lookalike audiences to support digital expansion. Transitioned to a Digital Media Analyst role, optimizing media campaigns and site acquisition performance to maximize ROI across various channels, including Paid Search, Programmatic Display, YouTube, Social Media, and Affiliate Marketing. Collaborating with agencies like WPP and IPG, I oversaw the planning and execution of digital campaigns to enhance brand awareness and drive conversions. As an Associate Manager at Publicis Groupe, I assisted Novartis USA in expanding first-party consumer data, enabling data-driven marketing strategies for its pharmaceutical websites. Assisting in enhancing visitor engagement to increase sign-up completions and retargeting patients through tailored newsletters, while preparing business dashboards to report on first-party data performance using Looker Data Studio. Currently, I serve as a Digital Analytics Assistant Manager at adidas, where I contribute to marketing, product and pricing analytics initiatives for the European market. I hold a B.Tech degree in Computer Engineering from Delhi Technological University, and an MBA degree in Business Economics & Analytics from the University of Delhi.

Stackforce AI infers this person is a Digital Analytics professional with expertise in B2C marketing and data-driven decision-making.

Location: Amsterdam, North Holland, Netherlands

Experience: 4 yrs 10 mos