Dec 2016 – Dec 2020 · 4 yrs · Gurgaon, India

• Led and executed AI driven engagements around:
• Spend Analytics Assessment: Text analytics (OCR, NLP, Topic Modeling) on PDF/scanned invoices to identify cost saving opportunities across vendors and services
• Product Returns Management: Predictive analytics on customer transaction data to identify the likelihood of future product returns & associated reasons, identify opportunities to reduce returns
• Store Traffic Management: Footfall Analysis to boost traffic, drive conversion rates, optimize staff.
• Optimizing customer journey with Next Best Action: Predictive analytics to capture real time prescribing/buying behavior, media interactions and identify right marketing channel, frequency and interval of promotions to drive more prescriptions/KPI.
• Predictive Performance Management: Predictive analytics & UAT on operational data for leading social network to determine key performance metrics & optimal handing time of consumer data
• Brand Management & Campaign Effectiveness: Market Mix and Bayesian Belief technique to optimize client’s marketing spends, promotions, travel reviews across locations & properties

Sep 2013 – Nov 2016 · 3 yrs 2 mos · Gurgaon, India

• Awards: Accenture Inventor Award FY’16 - recognized for contributing to new Accenture Patent Applications
• Customer Segmentation & Risk Scoring: Leveraged Telematics data to segment customers based on Risk score that gives insurers the ability to review an individual's driving style, helping them link premiums to actual driving risk. Designed Risk Scoring framework for real time scoring predictions
• Pricing Analytics: Designed optimal pricing strategy and dynamic pricing dashboard for 25000+ products across various segments of a UK retailer and determined the benefits of the price acceptances over time.
• Pricing & Inventory Management: Designed methods for In-season price recommendation and forecasting for 10000+ items for a Japanese retailer that maximizes client revenue or margin. Also, analyzed the effect of markdown and inventory over time and its impact on in-season sales.

Jul 2010 – Aug 2013 · 3 yrs 1 mo · Gurgaon, India

• Awards: Pinnacle Award - FY'13 Q'2 for outstanding contribution and delivering results that consistently exceeded expectations.
• Worked across range of products and categories for retailers in US to build and recommend optimal marketing strategies.
• Built Analytical solutions to determine the effectiveness of client's marketing spends & activities across regions. Performed Market Mix optimization and designed "What - If" Scenarios to identify marketing investments that are most likely to produce long-term revenue growth.

May 2009 – Jul 2009 · 2 mos · Mumbai Area, India

• Reviewed and vetted the expenses allocated on a monthly basis by the HQ & the costs apportioned to India Area Management – PFS. Identified opportunity areas for cost saving and designed strategies to reduce cost on a monthly basis.
• Achievement: Identified and recommended areas where total monthly cost could be reduced by 4 to 5%.

May 2008 – Jul 2008 · 2 mos · Mumbai Area, India

• Analyzed weekly transactions data of cardholders to distinguish patterns which indicate bust out fraud. Employed the use of unsupervised methods such as “peer grouping” to determine outliers and special cases of fraud.

May 2007 – Jul 2007 · 2 mos · Mumbai Area, India

• Developed econometric models for around 1200 companies spread across Software, ITES/BPO and Manufacturing sector to analyze the effect of size on financial performance of the firms. Verified the presence of scale of economies across the companies.
• Achievement: Results cited in the paper “Does size Matter”, Shanto Ghosh et al (Director & Principal Economist‐ Deloitte)