Jun 2023 – Present · 2 yrs 9 mos · Mumbai, Maharashtra, India · On-site

• Responsible for complete UI/UX revamp of bill payments on the iMobile application as a part of iMobile 3.0 Project on both
• Android and iOS platforms
• Implemented user-centric design and simplified user journey in revamp project, leading to a 37.2% increase in user footfall
• Facilitated end-to-end testing phases of revamp from UAT to production along with QA and product support teamsto ensure
• seamless go-live movement
• Led the migration of OBCC payments via BBPS, creating a new revenue stream which increased monthly transaction value by
• 93.7% from 23.4 crore to 45.3 crore
• Introduced new biller categoriesto the UI, improving user accessibility to overlooked billers, causing an 8.8-fold increase in
• transaction volumes for billers added in new categories
• Drove a 17% reduction in user journey drop-off on payments by identifying key metrics of user behavior through Adobe
• Analytics (AEM)
• Leveraged Dynatrace tool to monitor user activity and system performance, identifying recurring issues and driving
• improvements in system performance and business logic, reducing failures by 12.2%