Yashswini Kabra

Digital Marketing Specialist

Mumbai, Maharashtra, India1 yr 11 mos experience

Key Highlights

Proven track record in market analysis and strategy.
Strong experience in cross-functional team collaboration.
Demonstrated ability to drive sales and customer satisfaction.

Stackforce AI infers this person is a Marketing and Technical Services professional in the Oil and Gas and FMCG industries.

Contact

Skills

Core Skills

Marketing StrategyConsumer BehaviorSales ManagementMarket AnalysisProduct DevelopmentQuality ControlData Analysis

Other Skills

Analytical SkillsAnalyticsAttention to DetailAutoCADAutodesk Fusion 360Autodesk InventorBusiness AnalysisBusiness InsightsCommunicationCompetitive LandscapeComputer-Aided Design (CAD)Cross-functional CoordinationCross-functional Team LeadershipCustomer ExperienceData Analytics

Experience

1 yr 11 mos

Total Experience

1 yr 11 mos

Average Tenure

Current Experience

Nestle india

Summer Intern

Apr 2025 – Jun 2025 · 2 mos · Gurugram, Haryana, India · On-site

Project: Brand Strategy for a Leading Coffee Brand
Duration: 8 Weeks
Worked on a strategic project focused on strengthening the brand positioning of one of Nestlé’s key coffee brands across diverse regions of India.
Conducted extensive market and consumer research to understand evolving consumption habits, competitive landscape, and brand relevance in the instant coffee segment.
Undertook on-ground retail visits and consumer immersions to gather first-hand insights into purchase behavior, brand perception, and value drivers.
Analyzed internal sales data, market share trends, and pack format performance to identify key growth opportunities and challenges.
Collaborated with cross-functional teams including marketing, sales, and category management to align insights and co-develop actionable strategies.
Delivered a final set of strategic recommendations to improve brand salience, especially among new and value-conscious consumers.
Gained hands-on exposure to brand building in FMCG, market segmentation, and the role of data-backed decision-making in marketing strategy.
This experience sharpened my understanding of how legacy brands evolve in dynamic markets, and the critical role of combining consumer behaviour with analytical insights in shaping strategies.

Consumer BehaviorOmni-Channel MarketingMarket AnalysisCross-functional CoordinationData AnalysisMarketing Strategy

Bharat petroleum corporation limited

Executive, Technical Services

Jun 2022 – May 2024 · 1 yr 11 mos · Mumbai Metropolitan Region · On-site

Team Management:
Managed services and technical competencies across Aurangabad, Bhopal, and Mumbai.
Oversaw a team of 6 sales officers and 28 distributors.
Market Analysis and Strategy:
Conducted 4 comprehensive market surveys in various industries.
Identified opportunities for new specialized lubricant products.
Aligned marketing strategies with market expectations, improving customer satisfaction and driving innovation.
Sales Achievements:
Achieved 62 metric tons of sales for new/niche products on a base of 300 metric tons.
Secured 28 new industrial customers, adding 188 metric tons to the business volume.
Increased sales from existing clients by 172 metric tons, totaling 350 metric tons on a base of 1400 metric tons.
Field Trials and Product Development:
Conducted 10 field trials for new R&D products, generating 60 metric tons of business.
Collaborated with R&D to validate trial results, ensuring high performance of lubricants.
On-Site Lubrication Surveys:
Conducted 13 on-site surveys, providing tailored lubrication solutions to potential customers.
Improved equipment performance, reliability, and reduced maintenance costs.
Customer Issue Resolution:
Resolved 8 field issues, achieving a 90% customer retention rate.

Market AnalysisSales ManagementCustomer ExperienceTechnical ServicesProduct Development

Bajaj auto ltd

GTE Intern

Jun 2021 – Jul 2021 · 1 mo · Pune, Maharashtra, India

Key Responsibilities:
1. Studied various casting processes and corresponding defects. Standardized defect booking codes.
2. Analyzed QSR and IHR data for root cause analysis and identified KPIs.
Improved the detectability on LTMs by deploying the use of QR codes.
3. Supervised SOP compliance and
modelled methods to sustain the traceability of the flow entity.
4. Reduced the top defects by 20% which was a major issue in a component causing field leakages.
5. Eliminated non-conformance in a component by applying six sigma on inspection and cause side.

Root Cause AnalysisData AnalysisSix SigmaQuality Control