Apr 2020 – Oct 2020 · 6 mos · India

Feb 2018 – Mar 2020 · 2 yrs 1 mo · India

• Responsible for Base Horlicks portfolio with an annual topline of £110Mn. Accountable for management of the brand including its P&L & Communication development and execution.

Jul 2017 – Aug 2017 · 1 mo · Singapore

• Responsible for setting up Digital Health direction for the APAC region encompassing recommendations specific to entry strategy, business model and monetization opportunities
• Focus markets: Australia, China, Singapore & India
• Recommended owning the cardiology patient journey through series of in-house initiatives and acquisitions and suggested monetization methods based on healthcare system of the countries (Public vs Out of pocket)

Jan 2017 – Dec 2017 · 11 mos · Greater Paris Metropolitan Region

Sep 2015 – Dec 2016 · 1 yr 3 mos · Gurugram, Haryana, India

• Responsible for overall management of the brand including its P&L, Advertising & Innovations. Nitant facilitated transition of Otrivin (legacy Novartis brand) from Novartis to GSK in 2015.
• Developed and launched Otrivin Oxy Fast Relief in 5 months from ideation stage including communication, packaging, digital and shopper strategy. New copy led to 26% increase in offtake growth trends vs the pre-copy period.

Mar 2014 – Sep 2015 · 1 yr 6 mos · Gurugram, Haryana, India

• Nitant's responsibilities included managing Oral Care & Wellness portfolio of GSK India. Beyond managing business as usual, Nitant worked closely with the marketing team & agency partners to understand key trends as well as underlying needs driving consumer behavior to ensure strategic competitive advantage in a challenging business environment. During his role, Nitant impacted turnaround of Iodex (Analgesic Rubs) by recommending change in brand positioning. Post executing the recommendations, Offtake grew by 15% (vs 3% during previous positioning)

Jul 2012 – Feb 2014 · 1 yr 7 mos

• Nitant was on an Onsite role with British American Tobacco, Malaysia. He was the Kantar lead on BAT Account. While he was directly responsible for all the IMRB research work, as a Kantar lead, his secondary responsibility was also to develop other Kantar agencies on BAT account.
• During his time, Nitant grew account from £45,000 (2010) to £275,000(2013). His effective account management & technical consulting led to a 5/5 rating from BAT in 2013. During the tenure, Nitant led a team of two member.

Jul 2011 – Jun 2012 · 11 mos

Nov 2009 – Jul 2011 · 1 yr 8 mos

Mar 2008 – Oct 2009 · 1 yr 7 mos

Dec 2005 – May 2006 · 5 mos · Greater Delhi Area

• Attached to NDTV Profit, the Business Channel of NDTV Network. My responsibility in NDTV was to design the Commercial Breaks on NDTV Profit which would require me to plan Ad placements, In house Promos & Sponsorship Tags for all the commercial breaks on the channel.