Rumela Das — Partnerships Manager
• Associated eminent brands with National and International Events as Sponsors • Enabled co-branding between National and International Brands • Wrote scripts and content for multiple shoots related to celebrity endorsements and brand associations • Drafted storyboards for National advertisements • Established brand management professional seeks to move into an in-house position with a company that requires full-time brand management expertise to maintain public engagement and encourage growth. • Designed the right Proposals, keeping in mind the P&L of the Brand concerned and the ROI of the investor involved. • Designed Presentations to help the Brands understand how a franchise model is designed and how revenue is generated by an investor, once he signs up for it. • Created the first accessories marketing plan that included, goals and objectives for the business unit, marketing tactics focused on increasing awareness of the accessories of business for current consumers, engagement strategy for new brand fans, and KPIs that measured performance against goals. • Managed and executed integrated marketing strategy that included, creative direction, campaign production and execution, photo shoots, in-store POP, social media, PR, and co-branded campaigns. • Worked with sales, visual merchandising, and product line managers to develop the merchandising strategy for accessories designations and accessories-specific fixtures in sporting goods retailers. • Drafted and implemented a brand standards guide for all licensed partners that included, content creation, in-store POP, brand approval process, and governance guidance for all POS and marketing collateral. • Headed ATL, and BTL activities concerning an association with any event or sports. • Headed designing for the client’s activation zone; designed collaterals and creative content for promotions as well as on-ground activity. • Developed consumer insights tracking to benchmark awareness and measure the effectiveness of marketing incentives. • Skilled in handling on-ground activation in events, event management, and other related activities both before, during and after an Event. • Skilled in making interactive presentations to present to a Company and help them understand our offerings and their returns • Skilled in tools like – LinkedIn Management, Sales Navigator, Waalaxy, ChatGPT, Voila • Skilled in designing blogs and working on Tumblr, WordPress, and Blogspot. • Experienced in Media marketing and ad sales • Skilled in designing ideologies and creative Presentations as well as reports (on Canva)
Stackforce AI infers this person is a Marketing and Brand Management professional with expertise in Event Sponsorship and B2B Marketing.
Location: Mumbai, Maharashtra, India
Experience: 7 yrs 1 mo
Skills
- Sponsorship Sales
- Brand Management
- Event Management
- Sponsorship Activation
- Project Management
- Customer Relationship Management
- Market Research
- B2b Marketing
- Sales And Marketing
- Marketing Strategy
- B2b Marketing Strategy
Career Highlights
- Expert in driving brand growth through strategic sponsorships.
- Proven track record in managing high-profile marketing campaigns.
- Skilled in creating impactful brand partnerships and co-branding opportunities.
Work Experience
BookMyShow
Event Sponsorship Manager (1 yr 8 mos)
Second Innings Sports and Entertainment
Marketing Manager (8 mos)
Liazo Advertising
Marketing Manager (3 mos)
Franchise India Brands Limited
Brand Manager (1 yr 3 mos)
Naukri.com
Senior Executive – Corporate Sales (3 yrs 2 mos)
LG Electronics
Marketing Intern (4 mos)
Education
at ITM Group of Institutions
Master of Business Administration - MBA at ITM Group of Institutions
High School Diploma at Hem Sheela Model School - India
High School Diploma at The Assembly of God Church School - India
