Jul 2023 – Apr 2025 · 1 yr 9 mos · New Delhi, Delhi, India · On-site

Jun 2023 – Jul 2023 · 1 mo · Bengaluru, Karnataka, India · On-site

• Conducted market research to identify new branding opportunities and trends, resulting in improved promotional strategies.
• Assisted in the design of eye-catching visuals and graphics for social media, advertisements, and presentations.
• Created content for LinkedIn, for daily visibility along with longer branding campaigns
• Curated visual assets library which streamlined the creative process when designing new marketing materials or updating existing ones.

Nov 2022 – Dec 2022 · 1 mo

• Marketed Uli, a Twitter plugin to help combat gender-based violence online.
• Developed campaigns to increase public awareness of Uli and engage social organisations, journalists and activists advocating for feminist issues.
• Reached the target for getting 100+ installs for the respective duration.

Jun 2022 – Aug 2022 · 2 mos · Gurugram, Haryana, India

• Functioned in the enabling areas to create a strong brand image, visibility, and reputation. Worked in the economy, sustainability, and minerals sectors.
• Created networking opportunities for all levels across the firm to strengthen spokesperson visibility.
• Developed awareness strategies for the 'Anemia Mukt Bharat' campaign for 3 rural villages in Harayana

Dec 2021 – Mar 2022 · 3 mos · Gurugram, Haryana, India

• Interacted with clients like PepsiCo, Jaipur Literature Festival, Doritos, Quaker Oats, AirBnb, Carlsberg and Lays.
• Assisted in launching 5+ media campaigns for multiple clients and tracked coverages for the same. Created extensive brand reports for clients.
• Established and maintained working relationships with 600+ influencers, 100+ journalists and 20+ media professionals.
• Assisted in publicity and media management on-ground at Jaipur Literature festival with 1000+ print, social media and online clips.

Nov 2021 – May 2022 · 6 mos · New Delhi, Delhi, India

• Managed and led a team of 5 people. Wrote and released press releases. Established and maintained working relations with influencers, journalists and other animal organisations.
• Created a database of journalists for dissemination.

May 2021 – Nov 2021 · 6 mos · New Delhi, Delhi, India

• Collaborated with media to encourage organisational coverage and promote the mission and values. Featured on Times of India, The New Indian Express, Entertainment Times, News 18, Telangana Today, Sony India, Your Story, News 24, Aaj Tak TV, The Logical Indian, and many other Instagram pages.

Oct 2021 – Dec 2021 · 2 mos · New Delhi, Delhi, India

• Created coverage updates, dossiers and monitors for various press releases. Pitched to electronic, print and online media houses across the country. Worked on client-orientated stories. Built and updated media lists and databases. Worked with clients such as Pee Safe, Melorra, Big Basket, Vahak and Portea.

Jul 2021 – Dec 2021 · 5 mos

• Conducted secondary research on Europe-India relations and contributed to published articles.
• Supported the talent team in implementing diversity and safe workplace practices; conducted 5+ sensitization sessions.
• Streamlined collaboration processes, securing 3+ strategic partnerships within 3 months.

Mar 2021 – Jul 2021 · 4 mos

• Developed and maintained courteous and effective working relationships via collaborations and subsequent follow-ups. Worked at the backend of B2B collaborations with a team of 4 people.
• Documented and analyzed the organization's previous records and existing resources.

Oct 2020 – Jan 2021 · 3 mos

• Created and managed contractual documents and databases. Built a vast network with prestigious brands and executed many successful brand collaborations for weekly quizzes on Instagram.