May 2024 – Oct 2025 · 1 yr 5 mos · Bengaluru, Karnataka, India · On-site

• 1) Performed various RCAs related to top and bottom level metrics like Installs, Activation, Conversion, ARPU, ROAS trend, etc. and identified underperforming campaigns across multiple channels, leads to optimise the budget allocation.
• 2) Implemented A/B experiments on Meta audiences by cross-promoting them to other shows at the end of a show’s closure, resulting in a 22% increase in user activation for the promoted shows.
• 3) Re-engaged paying users by offering free in-app coins, used pre-post analysis to define and target user Cohorts, resulting in a 26% increase in ARPU over three months.
• 4) Created the pipeline from setting up the benchmarks to create the Alerting system for metrics tracking that made the RCAs more streamlined and quick that enabled the team to take more proactive actions.
• 5) Designed and developed interactive QuickSight dashboards and reports to visualize key business metrics, enabling data- driven decision-making and actionable insights.

Aug 2022 – Mar 2024 · 1 yr 7 mos · Noida, Uttar Pradesh, India

• 1) Conducted RFM analysis to segment merchants on the basis of their transactional behaviour and analysed the merchant queries related to Payout & Settlement, Loan, Soundbox which help to reduce contact ratio from 4.1% to 2%.
• 2) Evaluated end to end funnel to track merchant retention and engagement over time,implemented changes in the process to improve repeat rate, leads to enhance Retention Ratio by ~25%.
• 3) Developed dashboards in Looker Studio to generate key insights, identify root cause for upturn/downturn in the metrics to take informed decision using business intelligence.
• 4) Manipulated data by using SQL and scheduled complex queries for daily basis and led the developments & provision of reports & ad-hoc analysis for senior management.
• 5) Created Pandas script to reduce manual intervention in reports which help to save 22+ human hours weekly.
• 6) Proactively reached to the stakeholders for regular check-in and update, provided new timelines help to manage expectations

Jan 2021 – Aug 2022 · 1 yr 7 mos · Hosur, Tamil Nadu, India

• Work Profile
• Worked with stakeholders to model and document goals, communicating transparently to close non conformities before deadline.
• Making dashboard of Internal rejection monthly report and documenting existing procedure to determine inefficiencies
• Identified improvements area from internal rejection data using pivot table in excel which reduced the COPQ by 10%.
• Conduct Internal Audits for process, in collaboration with functional departments define problem, analyze trends and present result