Himaja Mandava

CEO

Hyderabad, Telangana, India7 yrs 3 mos experience
Highly Stable

Key Highlights

  • Successfully managed over 50 events globally.
  • Generated significant sales leads through strategic event management.
  • Led major marketing campaigns driving high engagement.
Stackforce AI infers this person is a SaaS marketing and events management expert with a strong focus on lead generation.

Contact

Skills

Core Skills

Event ManagementStakeholder ManagementProduct StrategyMarketing StrategyCustomer Marketing

Other Skills

A/B TestingAnalytical SkillsB2B MarketingB2B Marketing StrategyBloggingBusiness Data AnalyticsBusiness-to-Business (B2B)Channel ProgramsCommunicationContent AuditingContent MarketingContent StrategyCross-functional Team LeadershipCustomer EngagementCustomer Validation

About

Some people see events as logistics. I see them as growth engines - designed, not delivered. Over the years, I’ve run 50+ events across the U.S., Europe, and the U.K., from Dallas sports stadiums to rooftop dinners in Amsterdam. Whether it’s a self-hosted flagship or a third-party show, I treat every experience like a product, crafted for pipeline, not just applause. I’ve worked with global teams, tamed chaotic timelines, and built the kind of vendor relationships that make magic happen and yes, I’ve got stories. Beyond events, I’ve run digital campaigns, launched product GTMs, and built full-funnel experiences that actually convert. I play at the intersection of brand and revenue, where the real fun begins. How does it all come together? Well… that’s a longer story. Let’s talk.

Experience

Evergent technologies inc.

Global Lead, Events

Dec 2024Present · 1 yr 3 mos · Hyderabad, Telangana, India · On-site

Highradius

6 roles

Marketing Coordinator, EMEA Events

Apr 2024Present · 1 yr 11 mos

  • Acted as a product advocate effectively communicating the benefits and value of HighRadius products to a diverse set of stakeholders
  • Program managed third-party events onsite across EMEA and the UK (Munich, Berlin, Mannheim, Budapest, Lisbon, Liverpool, London, Schladming, Copenhagen, Dublin and Luxemburg)
  • Generated ~50 SALs within 4 months
  • Demonstrated deep market understanding to connect with diverse audiences and
  • stakeholders across the region.
Vendor RelationsSoftware as a Service (SaaS)Event ManagementStakeholder ManagementCross-functional Team LeadershipField Marketing+5

Team Lead, Strategic Initiaves

Jan 2024Apr 2024 · 3 mos

  • Planned and executed the largest finance conference from onsite Arlington, TX for
  • the Office of the CFO, attracting 1,200+ attendees and driving a significant revenue
  • increase over the previous year.
  • Collaborated closely with the event director on strategy, customer journey
  • optimization, and lead generation to boost the sales pipeline and secure new client
  • logos
Software as a Service (SaaS)Cross-functional Team LeadershipEnterprise MarketingProduct StrategyEvent Management

Product Marketing Principal

Promoted

Jul 2022Jan 2024 · 1 yr 6 mos

  • Led the campaign strategy and distribution team and created relevant content to
  • generate leads from two major target audience segments (A/R executives and
  • GPOs) generating 60 MQLs in a month.
  • Undertook the overall program management from speaker acquisition and
  • engagement to leading the team for content production of about 75+ sessions for
  • the biggest conference of the order to cash space organised by HighRadius -
  • Radiance 2023 help at Atlanta
Software as a Service (SaaS)Marketing StrategyPivot TablesA/B TestingProblem SolvingExperiential Marketing+11

Senior Product Marketing Analyst

Jul 2021Jul 2022 · 1 yr

Software as a Service (SaaS)Marketing StrategyProblem SolvingExperiential MarketingCustomer MarketingMarketing Operations+3

Product Marketing Analyst

Promoted

Sep 2020Aug 2021 · 11 mos

Software as a Service (SaaS)Customer MarketingMarketing OperationsCustomer EngagementBusiness-to-Business (B2B)

Marketing Intern

Jul 2019Aug 2020 · 1 yr 1 mo

Software as a Service (SaaS)Customer MarketingMarketing OperationsCustomer EngagementBusiness-to-Business (B2B)

Tata technologies

Data Analyst

May 2018Jul 2018 · 2 mos · Pune

Mindzcloud technologies

Marketing Intern

Sep 2017Nov 2017 · 2 mos

The nerdy academy

Intern

May 2017Jun 2017 · 1 mo · Raipur Area, India

Kiit e-cell

2 roles

Senior Executive

Jan 2017Jan 2018 · 1 yr

Junior Executive

Jan 2016Jan 2017 · 1 yr

Education

Kalinga Institute of Industrial Technology, Bhubaneswar

Bachelor of Technology — Computer Engineering

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