May 2024 – Jul 2025 · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

• Leading marketing strategies and campaigns to drive brand visibility, customer engagement, and partner activation.
• Collaborated on a podcast featuring Bitrix24's Managing Director discussing CRM in business, AI integration, and CRM migration.
• Proficient with various social media tools like Social Sprout, Salesforce, Hootsuite, Zoho Marketing and Brand watch for social media management and social listening.
• Developed monthly content calendars for LinkedIn and Facebook, covering products, features, offers, real-time company news, client testimonials, and onboarding stories.
• Led the MyOperator and Bitrix24 collaboration, focusing on partner communication, joint product demos, multi-city activations, and webinars.
• Coordinated the ‘Bitrix24 India Annual Partner Summit’, managing logistics, branding, partner invitations, media coverage, and event promotion.
• Attended industry events like Gartner, Adjust Ignite and BCC Tech E-Summit to generate leads and increase Bitrix24 brand visibility.
• Planned sponsorship and branding activities for major events such as a marathon in Bangalore and TechSparks by YourStory.
• Managed media and PR activities for events, securing coverage with major outlets like ZEE News, Outlook, and Republic TV India.
• Engaged with 500+ partners, focusing on activating inactive partners with strategic outreach efforts.
• Produced YouTube content and social media posts focused on automation, AI tools, and CRM integration.

May 2022 – Apr 2024 · 1 yr 11 mos · Bengaluru, Karnataka, India · On-site

• Leading Digital team for social media, SEO, PR, EMAIL & Paid campaigns.
• Driving leads through social media paid campaigns & Google ADS.
• Proficient with various social media tools like Social Sprout, Salesforce, Hootsuite, Zoho Marketing and Brand watch for social media management and social listening.
• Managing creative team for design and copy for assets creation for social media branding.
• Oversee on-page SEO content and work with SEO team on a content distribution strategy for driving relevant backlinks
• Social media Strategy and planning for branding and lead generation.
• Preparing social media and Google analytics reports
• Competition analysis and market research
• Coordinating with influencers and stakeholder for branding.
• Conducting webinars and podcast for brand.

Mar 2021 – Apr 2022 · 1 yr 1 mo · Bangalore Urban, Karnataka, India · On-site

• Lycamobile is the world's largest MVNO with operations in 19 countries across Europe, the US, Australia, Russia and South Africa.
• Digital team & vendor management, (Affiliate, PR, ATL/BTL & Display)
• Driving acquisitions through various paid digital channels- Google search/ Display/ Programmatic/ Retargeting/ Social/ Native
• Responsible for digital marketing strategy for Lycamobile across 19 countries in Europe, Australia, US and South Africa
• Responsible for content strategy and editorial calendar for owned channels paid and earned channels
• oversee on-page SEO content and work with SEO team on a content distribution strategy for driving relevant backlinks
• Proficient with various social media tools like Hootsuite, Falcon and Brandwatch for social media management and social listening

Dec 2017 – Jun 2019 · 1 yr 6 mos · Bengaluru Area, India · On-site

• Branding and lead generation for global Lyca Telecom (23 countries) and Lyca Production.
• Online reputation management for global Lyca Telecom, Lyca Production, and Lyca Lotto.
• Integrating social media in the (digital) communications strategy and running campaigns to reinforce the brand resulting into lead generation.
• Monitoring Google AdWords / Google Analytics / Google Webmasters / Blogs.
• Creating social media creatives for promotion for all social platforms.
• Developing and implementing of the group’s social media strategy.

Jun 2019 – Feb 2021 · 1 yr 8 mos · Bengaluru, Karnataka, India · On-site

• Clients: Lenovo India, IBM India, BMW India & Himalaya Baby Care.
• Leading Social Media Team for Himalaya baby care and Lenovo.
• Integrating social media in the (digital) communications strategy and running campaigns to reinforce the brand resulting into lead generation.
• Influencer Marketing, Organic and paid campaigns for Himalaya and Lenovo.
• Online Reputation Management (Sprinklr) for Himalaya and Lenovo.
• Content calendar planning and creation for Himalaya baby care and Lenovo.
• Branding and Social Media strategy for IBM.
• Customer Relationship Management for BMW, Social, and Email Marketing campaigns.
• Client servicing / Vendor Management (BMW and Lenovo)

Jan 2015 – Dec 2017 · 2 yrs 11 mos · Bengaluru Area, India · On-site

• Coordinating Radio Ads, TV Ads, Paper Ads, Banner Ads, Corporate Events.
• Responsible for all the online/offline marketing activities, business decision support analysis, strategy building, and market analysis.
• Branding in Social Media Platforms and Reputation Management.
• Email Marketing & SMS Marketing.
• Branding and lead generation.
• Monitoring Google Adwords / Google Analytic / Google Webmasters / Blogs.
• Integrating social media in the (digital) communications strategy and running campaigns to reinforce the brand resulting into lead generation.
• Creating and maintaining YouTube channels, which includes product/service videos.
• Preparing and sharing slide share presentations on different channels.
• Creating social media creative’s for promotion for all social platforms.
• Managing Email Marketing and SMS Marketing campaigns.
• Generating leads through Organic and Paid campaigns.
• Developing and implementing of the group’s social media strategy.

Mar 2012 – Dec 2014 · 2 yrs 9 mos · Kolkata Area, India · On-site

• Develop online strategies and optimization periodically
• Google Analytic Checking visits, location and goal conversions
• Google Web master Tool / checking HTML Improvements
• Spam Checking & Comments checking in Blog & Approved Blog
• Checking ad words billing and status and campaign status
• Face book ad campaign checking & Preparing report
• Competitor Research and Analysis
• Robot.txt, Xml file creation
• Title tag and Meta tags creation
• Keyword Research
• Website Analysis
• web 2.0 submissions
• Social Media Marketing / Promotion