Monoswita Saikia

Business Development Executive

India8 yrs 5 mos experience
Highly StableAI Enabled

Key Highlights

  • 9 years of experience in brand strategy and digital marketing.
  • Expert in AI-led communication and leadership visibility.
  • Strong foundation in R&D bridging technology and business strategy.
Stackforce AI infers this person is a Brand and Marketing Strategy expert with a focus on AI and Digital Transformation.

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Skills

Core Skills

Brand StrategyLeadershipBusiness TransformationStrategic CommunicationResearch And DevelopmentElectroplatingMaterials Science

Other Skills

InnovationResearchDevelopment (R&D)Marketing StrategyAI StrategyAI & Machine Learning ApplicationsDigital TransformationData-driven Decision MakingBrandingCreativity and InnovationStrategic CommunicationsResearch and Development (R&D)

About

I work at the intersection of brand, communication, and innovation, shaping narratives that support business priorities and strengthen brand perception. With ~9 years of experience across brand strategy, digital marketing, and leadership communication, I have led integrated initiatives spanning digital growth, multi-channel campaigns, and CXO-level communication. Currently, I am part of the Strategy function at Havells India Limited (CRI), where I focus on brand positioning, AI-led communication, and enabling leadership visibility across internal and external ecosystems. My work has involved scaling digital platforms, delivering integrated campaigns (ATL, BTL, digital), and supporting strategic communication that aligns innovation with business outcomes. With an early foundation in R&D, I bring a structured and contextual approach to marketing — bridging technology, product, and business strategy. I am particularly interested in opportunities that involve building brands, leading transformation, and driving long-term strategic impact.

Experience

Havells india ltd

Brand Manager

Jul 2024Present · 1 yr 9 mos · On-site

InnovationLeadershipBrand Strategy

Atotech group

3 roles

Lead - Transformation & Communication

Promoted

Apr 2022Jul 2024 · 2 yrs 3 mos

InnovationLeadershipBusiness TransformationStrategic Communication

Research And Development Engineer

Promoted

Mar 2018Mar 2022 · 4 yrs

ResearchDevelopment (R&D)ElectroplatingResearch and Development

Application Engineer

Oct 2017Mar 2018 · 5 mos

ElectroplatingMaterials Science

Education

Indian Institute of Management, Indore

Executive Post Graduate Diploma Programme — Management & Artificial Intelligence

Oct 2024Mar 2026

Sathyabama University

B. Tech — Chemical Engineering

Jan 2013Jan 2017

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