Monoswita Saikia — Business Development Executive
I work at the intersection of brand, communication, and innovation, shaping narratives that support business priorities and strengthen brand perception. With ~9 years of experience across brand strategy, digital marketing, and leadership communication, I have led integrated initiatives spanning digital growth, multi-channel campaigns, and CXO-level communication. Currently, I am part of the Strategy function at Havells India Limited (CRI), where I focus on brand positioning, AI-led communication, and enabling leadership visibility across internal and external ecosystems. My work has involved scaling digital platforms, delivering integrated campaigns (ATL, BTL, digital), and supporting strategic communication that aligns innovation with business outcomes. With an early foundation in R&D, I bring a structured and contextual approach to marketing — bridging technology, product, and business strategy. I am particularly interested in opportunities that involve building brands, leading transformation, and driving long-term strategic impact.
Stackforce AI infers this person is a Brand and Marketing Strategy expert with a focus on AI and Digital Transformation.
Experience: 8 yrs 5 mos
Skills
- Brand Strategy
- Leadership
- Business Transformation
- Strategic Communication
- Research And Development
- Electroplating
- Materials Science
Career Highlights
- 9 years of experience in brand strategy and digital marketing.
- Expert in AI-led communication and leadership visibility.
- Strong foundation in R&D bridging technology and business strategy.
Work Experience
Havells India Ltd
Brand Manager (1 yr 9 mos)
Atotech Group
Lead - Transformation & Communication (2 yrs 3 mos)
Research And Development Engineer (4 yrs)
Application Engineer (5 mos)
Education
Executive Post Graduate Diploma Programme at Indian Institute of Management, Indore
B. Tech at Sathyabama University