Dec 2023 – Sep 2024 · 9 mos · Remote

Jan 2022 – Nov 2023 · 1 yr 10 mos · Gurugram, Haryana, India · Hybrid

• Working on the entire channel including lead generation, lead qualification, sales calls, and then final conversions for LinkedIn as a lead channel along with Google and Meta
• Increased the quantum of leads by 500% in 4 months by successfully opening up 4 lead channels
• Reduced the CAC by 66.67% in a quarter
• Improved the SQL:MQL ratio by 50% through the same quarter
• Successfully implemented ABM on LinkedIn Ads for different industry segments and personas increasing the relevant lead percentage from 50% to 85%
• Working with multiple agencies and departments to materialise the learnings through insights and analysis of varied growth strategies
• Strategised and achieved 500% growth in social media followers and multi-fold increase in MQLs through multiple digital channels
• Spearheading company's website overhaul with agency, in-house designers, content writers and developers

Nov 2020 – Jan 2022 · 1 yr 2 mos · Gurugram, Haryana, India

• Was responsible for ATL & BTL activities of the flagship product
• Strategized an efficient and effective communication strategy & customer journey for the brand
• Was responsible for product enhancement & flows
• Maintained the website and android based application with respect to content, design and product updates
• Spoke to customers for onboarding & experience enhancement

Jun 2019 – Nov 2020 · 1 yr 5 mos · Mumbai Area, India

• Managing daily Digital Marketing activities for B2B & B2C clients from automobile, entertainment & logistics industry
• Working closely with clients to strategize better ROI driven campaign to achieve targets (budget & revenue, quantify)
• Managing and analyzing ROI driven digital advertising campaigns to satisfy client expectations for various performance metrics such as high CTR, CPC, CPM & CPL
• Responsible for attracting ~100k clicks & 8M impressions monthly

Mar 2018 – Jun 2019 · 1 yr 3 mos · Mumbai Area, India

• Developed & implemented a Social Media campaign for KidZania India to promote Green Diwali which won Best Digital Innovation by IAAPI
• Successfully completed a 12 Days of Christmas contest for a cosmetics start-up with an overall organic engagement of ~15000 (comments, impressions & engagement)
• Handled a creative as well as a social media team to help clients in their social media strategies, research, digital insights & reports
• Prepared and presented pitch decks for various clients

May 2017 – Feb 2018 · 9 mos · Rohtak, Haryana

• Responsible for organizing the annual festival with a team of ~20 people
• Procured and managed a sponsorship amount of ~10 Lacs

Apr 2017 – Jun 2017 · 2 mos · Gurgaon, India

• Assisted in designing an improved ranking system (KPIs) for the nationwide project
• (UDAY Scheme of GoI)
• Designed a new incentive scheme for the stakeholders to facilitate increased motivation & accomplishments
• Coordinated with other companies and stakeholders working parallel on the project on MoUs & data analysis