Ganesh Mukundan

Associate Partner

Chennai, Tamil Nadu, India6 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in SaaS content strategy and digital marketing.
Proven track record in building and scaling marketing channels.
Hands-on experience in content creation and management.

Stackforce AI infers this person is a SaaS marketing expert with a strong focus on content strategy and digital outreach.

Contact

mganesh@hiverhq.com LinkedIn

Skills

Core Skills

Content StrategyDigital MarketingCopywriting

Other Skills

BloggingC++Content CreationEmail MarketingEnglishFacebookGTMLeadershipManagementMicrosoft ExcelMicrosoft OfficePowerPointProject ManagementSEOSocial Media

About

My expertise lies in helping SaaS businesses with their content strategy, email marketing, social media marketing, GTM for product features, and also outreach efforts. As much as I like to strategize, I'm extremely hands on with content - be it articles, collaterals, social posts, or newsletters. I love building '0 to 1' marketing channels, scaling teams, and adopting a metric-focused approach.

Experience

Hiver

2 roles

Associate Director of Content and Brand

Promoted

Aug 2025 – Present · 7 mos · Bengaluru, Karnataka, India · Hybrid

Senior Content Marketing Manager

Mar 2023 – Jul 2025 · 2 yrs 4 mos · Bengaluru, Karnataka, India · Hybrid

1. Strategize the content calendar - that includes thought leadership pieces, eBooks, SEO-focused articles, and more.
2. Plan and execute outreach efforts to build high-quality backlinks.
3. Help with scripting for videos - how-to guides, brand films, lead generation films, and more.
4. Help with GTM for product features
4. Review any and all content pieces from social posts and press releases to articles and whitepapers.

Content StrategySEOEmail MarketingSocial Media MarketingGTMDigital Marketing

Krds

Copywriter

Aug 2018 – Mar 2019 · 7 mos · Chennai Area, India

Crafting ad copies. banners, social media copies, and long-form articles for global brands in different verticals ranging from insurance and skin care to hospitality and software. Ideating and building flows for Facebook chatbots and creating marketing mailers for these brands.

CopywritingSocial MediaContent Creation

Cloudcherry

Digital Content Strategist

Jun 2015 – Aug 2018 · 3 yrs 2 mos · Chennai

Part of CloudCherry's core Digital Marketing team, where my focus was on ideating and creating content for website, Google Adwords, blogs, and other resources such as eBooks and guides. I was also responsible for social media marketing - driving brand awareness and generating leads via social channels. Additionally, I got into email marketing with outbound and marketing mailers whilst also creating content in collaboration with global brands like Cisco and Microsoft.
My achievements at CloudCherry include:
Improving quantity, quality and versatility of content produced.
Creating the overall content strategy and building the monthly content calendar
Increasing awareness about the CloudCherry brand through press releases, publications on third-party sites and more.
Driving inbound lead generation through webinars and social media marketing.
Increasing visibility and reach on social media
Crafting SEO-optimised content to drive organic website visits.
Generating actionable downloadable content in the form of eBooks, survey templates, and more.
Helping the outbound team with cold mailers in the US and South East Asia market