Apr 2025 – Present · 11 mos

• Specialised in Consumer Products case delivery, delivered multiple strategy cases for global consumer product groups
• Projects: Worked with global CPGs to understand consumer buying behaviour, optimized cost & revenue levers, and enhanced digital presence
• Analysed ROI of promotional spend for a leading dairy cooperative, identifying high-impact seasons, retailer performance, and successful
• promo events, curating an optimized promotions strategy resulting in a 15% reduction in promo expenditure and 12% volume uplift
• Developed cost-reduction strategies for a leading pharmaceutical brand by conducting product teardowns, competitive benchmarking of
• packaging materials and processes, optimizing the packaging value chain, and identifying net cost saving opportunities of up to 8%
• Conducted portfolio diagnosis for a declining Italian snacks brand, revealing inflation-driven consumer preference for value-oriented larger
• pack sizes; informed strategic adjustments to the price-pack architecture (PPA) that contributed to a ~6% recovery in market share
• Evaluated consumer buying behaviour using cross-purchase datasets for a global pet-food brand, understanding the most preferred
• attributes based on location, created a target penetration heatmap for the product portfolio, optimizing region wise distribution
• Designed an optimized assortment and distribution strategy for a leading Norwegian snacks conglomerate, aiming for a ~15% revenue
• uplift by reallocating distribution focus and resources from low-velocity to high-velocity SKUs and recommending SKU rationalization
• Led commercial due diligence for an American better-for-you food brand acquisition by a global CPG player, evaluating omnichannel
• performance, core customers, whitespace opportunities to support post-acquisition scale-up identifying $500Mn in sales potential

Apr 2024 – Apr 2025 · 1 yr

• Tools and Tech: Automated point-of-sales data checks using Alteryx, standardizing the process and reducing 4+ man hours on every case
• Delivered daily outputs including dynamic Tableau and Power BI dashboards, advanced Excel models, and impactful, executive-ready
• presentations; led pre-steerco sessions with case teams to support project scoping and alignment with clients’ strategic objectives
• Co-developed an automated visualisation product – Alchemy, using Python and OpenAI to build preliminary visualisations on market data
• Developed expertise in sentiment analysis using AI via ClassifAI and delivered outside-in analysis on brands’ social media sentiment
• Gained proficiency in social listening tools like Netbase, Brandwatch, Talkwalker, and Google AdSense to drive campaign optimization
• Led the transition from an existing Alteryx setup to scalable SQL-based solutions, enabling client support for diverse tech stacks

Mar 2023 – Mar 2024 · 1 yr

Jun 2022 – Mar 2023 · 9 mos