Apr 2024 – Sep 2025 · 1 yr 5 mos · Gurugram, Haryana, India

• Strategic Fintech Integrations & Scalable Revenue Enablement – Partner Integrations, Product Lead
• As Product Lead for the Partner Integrations vertical, I owned the end-to-end product lifecycle for credit card issuer integrations, enabling scalable growth through API-first design, ML-driven optimization, and high-touch stakeholder collaboration.
• Led the Partner Integrations charter from the product side, ensuring seamless onboarding of issuers through end-to-end API and workflow integrations.
• Successfully executed Lead Push and full-stack integrations with 5 credit card issuers, resulting in a consistent monthly revenue stream exceeding ₹10 crore.
• Expanded program scope by launching multiple surrogate acquisition programs and emulating complex business rule engines using real-time machine learning models to improve targeting and personalization.
• Owned the entire product lifecycle—from requirement gathering and scoping to UAT and go-live—ensuring high standards of compliance, scalability, and performance reliability across all integration layers.

Apr 2023 – Mar 2024 · 11 mos · Gurugram, Haryana, India

• Ecosystem Expansion & Post-Acquisition User Engagement – Credit Cards
• Led post-acquisition product initiatives focused on driving sustained user engagement, loyalty, and utility within the credit cards ecosystem through modular platform innovations and intelligent user experience enhancements
• Conceptualized and launched the 'My Cards' section, a comprehensive dashboard empowering users to seamlessly manage and interact with their credit cards post-acquisition
• Designed and developed the Spend Analyser MVP, enabling categorization of transactions and delivery of personalized spending insights, significantly enhancing user stickiness
• Integrated GPT-powered conversational flows to automate FAQs and enable chatbot-based customer support, reducing operational load while improving first-response resolution and user satisfaction
• Introduced geo-location–driven dynamic offers, allowing users to access personalized, context-aware credit card deals in real time—further enriching the engagement layer
• Collectively, these initiatives led to a +243.58% increase in repeat user engagement within the credit card product ecosystem

Jun 2022 – Mar 2023 · 9 mos · Gurugram, Haryana, India

• Acquisition Funnel Optimization & Conversion Rate Enhancement – App Experience
• As a key contributor to the Acquisition Funnel Optimization efforts, I leveraged data-driven insights, competitive analysis, and cross-functional collaboration to optimize the credit card acquisition process, ultimately driving significant improvements in user engagement and conversion
• Revamped the credit card acquisition journey by implementing module-level changes aligned with the North Star metric, driving a 13% increase in card acquisitions
• Utilized VWO and GA4 to evaluate product funnels, validate hypotheses, and conduct usability testing to identify and prioritize design iterations
• Performed comprehensive competitive benchmarking and aggregated user feedback to pinpoint key areas for UX improvements, enhancing the overall flow and user satisfaction
• Redesigned core components in the ‘Pre-Quotes’ and ‘Quotes’ sections, applying both backend and frontend optimizations to streamline the user journey and reduce churn by ~28%
• Key conversion improvements:
• >> Visit to Lead Creation: +40.32%
• >> Lead Creation to Quote Selection: +28.51%

Jan 2022 – Jun 2022 · 5 mos · Remote

• Driving User-Centric Product Enhancements in Fintech – Mutual Funds Business Unit, Product Management Intern
• As a Product Management Intern in the Mutual Funds Business Unit, I contributed to improving digital product flows by leveraging user analytics, competitive insights, and close cross-functional collaboration—ultimately enhancing customer experience and business outcomes
• Analyzed user behaviour across three key customer segments using UserExperior and CleverTap, uncovering friction points in both onboarding and post-acquisition journeys for over 1,000 users
• Synthesized behavioural data into actionable insights, informing improvements in UI/UX and overall product flow for enhanced engagement and conversion
• Conducted competitive benchmarking of Mutual Funds features across leading platforms (web and mobile), identifying gaps and opportunities for differentiation.
• Drafted comprehensive Business Requirement Documents (BRDs) to support MVP feature development for new and improved Mutual Funds user flows
• Proposed and helped shape frontend and backend revamps of Mutual Fund dashboards, focused on boosting retention and user engagement
• Collaborated closely with the technology team to implement proposed enhancements, ensuring timely and accurate delivery
• Post-launch, tracked performance through user funnel analytics, leading to a 17% increase in the conversion rate from dashboard visits to fund selection
• Independently led a mini-integration project to allow users to download their Consolidated Account Statement (CAS) on demand, and later introduced an auto-trigger system to send CAS via email—gaining hands-on exposure to API fundamentals and data workflows

May 2021 – Aug 2021 · 3 mos

• Clean Energy Innovation & Solar Mobility Research
• As a Project Management intern at Vardhan Consulting Engineers (VCE)—a firm specializing in energy solutions—I contributed to technical research and market analysis initiatives aimed at advancing solar energy applications and sustainable mobility
• Conducted technical performance analysis of photovoltaic (PV) cells, focusing on optimization metrics such as Specific Yield, Performance Ratio, and other key performance indicators
• Benchmarked VCE’s solar energy product offerings against market competitors to identify efficiency gaps and strategic improvement areas.
• Investigated the adoption and operational landscape of E-rickshaws in Tier II cities through both primary (interviews, field visits) and secondary research (market reports, policy reviews). Collaborated with 3 manufacturers and 10+ dealerships to co-develop a conceptual model for a solar-powered electric utility vehicle designed for last-mile transport
• Participated in regular strategic review meetings with the project coordinator to identify project bottlenecks and propose data-backed, actionable solutions to ensure timely progress

Apr 2021 – Apr 2022 · 1 yr

Mar 2020 – Apr 2021 · 1 yr 1 mo

• Technology-Driven Crisis Response – Project Aashray
• As the Research and Development Lead, I spearheaded innovation efforts for Project Aashray, a flagship initiative designed to deliver scalable, technology-enabled solutions during the COVID-19 crisis, with a focus on real-time data mapping, service integration, and stakeholder collaboration
• Conceptualized and led the development of Aashray, a crisis-response platform aimed at streamlining access to essential services during the COVID-19 pandemic through decentralized, tech-enabled coordination
• Designed and launched COVID BizMap, a dynamic, data-driven interface that mapped organizations and service providers across domains such as healthcare, logistics, donations, and relief operations—creating a connected ecosystem to address pandemic-related challenges efficiently
• Collaborated with a wide range of stakeholders—including NGOs, public health agencies, and tech professionals—to enable services like contact tracing, telemedicine, donation tracking, bioinformatics analysis, and real-time NGO networking
• Secured a $1,000 grant from the Ford Motor Company Fund in recognition of the project’s impact and potential for scale; the initiative also received media coverage for its innovation and social utility

Aug 2019 – Apr 2020 · 8 mos

• Leadership in Social Entrepreneurship & Community-Driven Innovation – Project Sanjeevani
• As the Project Lead for Project Sanjeevani under Enactus, I led the end-to-end execution of a high-impact social innovation initiative aimed at addressing indoor air pollution in urban low-income communities, while fostering economic empowerment through sustainable entrepreneurship
• Led a cross-functional team of 20+ members, providing strategic guidance and mentorship on a social enterprise model focused on accessible, low-cost air purification solutions
• Conceptualized and self-engineered an affordable air purifier—CLAIR—designed specifically to improve indoor air quality for economically disadvantaged communities in Delhi
• Successfully generated Rs 1.5 lakh in revenue through B2C sales while creating livelihood opportunities for 10 beneficiaries, thereby enhancing their financial stability through employment in device assembly and distribution
• Project received media recognition with features in The Indian Express and D for Delhi, amplifying its reach and validating its social impact
• Spearheaded the recruitment of 23 new members, optimized research efforts on social media trends for outreach, and coordinated over 30+ field visits for user feedback, stakeholder engagement, and on-ground impact assessment.

Jan 2018 – Aug 2019 · 1 yr 7 mos

• Social Innovation through Sustainable Enterprise – Project Sanjeevani, Enactus
• As a Project Coordinator at Enactus—a global organization advancing social entrepreneurship—I led initiatives focused on developing scalable, sustainable solutions to pressing social and environmental challenges by empowering underserved communities
• Contributed to the design and execution of Project Sanjeevani, an initiative aimed at mitigating the health hazards of indoor air pollution while promoting affordable, healthy living environments for low-income households
• Participated in developing CLAIR, a low-cost, community-assembled air purifier tailored to combat indoor air pollution. The product was engineered to meet affordability and accessibility needs while adhering to basic air filtration standards
• Oversaw the social enterprise model wherein the assembly of CLAIR devices is conducted by women residing in the Bharat Vihar slums. This not only provides them with a stable source of income but also integrates livelihood generation with health-focused innovation. By creating employment opportunities for these women—who often lack alternative income streams—the project strengthens their financial independence while directly addressing a public health crisis

Jul 2020 – Aug 2020 · 1 mo · Remote

• Data-Driven Sales & Marketing Enablement through CRM and Automation
• As a Management Trainee, I contributed to enhancing the efficiency and effectiveness of sales and marketing operations by leveraging CRM tools, data analytics, and process automation.
• Implemented Consumer Relationship Management (CRM) strategies to understand consumer behaviour patterns and optimize lead generation funnels, enhancing conversion potential.
• Evaluated and compared multiple lead generation strategies to achieve a targeted revenue goal of ₹25,000, using data insights to guide decision-making and prioritization.
• Developed an integrated dashboard that monitored sales and marketing KPIs in real time. Leveraging tools such as Power BI and Microsoft Power Automate (formerly Microsoft Flow), I automated lead tracking and opportunity management processes. The post-automation analysis included identifying efficiency gains, drop-off points in the funnel, and optimization areas—providing actionable insights for continuous improvement

May 2020 – Jun 2020 · 1 mo · Remote

• Youth-Driven Educational Innovation & Strategic Research
• As an intern with Dexterity Global—a 21st-century leadership movement dedicated to cultivating the next generation of leaders for India and the world—I engaged in high-impact research and strategic initiatives aimed at improving education systems and fostering global perspectives.
• Conducted in-depth research on Dexterity Classroom, a flagship initiative of the Dexterity Global Group, and proposed actionable improvements to enhance operational efficiency and educational impact.
• Led outreach efforts by initiating and managing partnerships with non-profit organizations and key stakeholders in the education sector, followed by the development of a structured methodology report to document the collaboration process.
• Designed and executed a Capstone project analysing innovative educational models from outside India, evaluating their applicability within the Indian context, and recommending adaptation strategies to address the country’s diverse academic needs.