Sep 2020 – Oct 2021 · 1 yr 1 mo · Bangalore Urban district, India

• ◼ Defined the vision and prepared the roadmap for merchant onboarding
• ◼ Revamped the console UX which led to a reduction of manual effort by 50%
• ◼ Brought down onboarding time by 67%
• ◼ Designed drop-off management system to improve the conversion rate
• ◼ Created videos and help guides to make onboarding self-serve
• ◼ Designed reports and dashboards for other product teams
• ◼ Experience of working with sales, marketing, design and engineering team

Dec 2018 – Aug 2020 · 1 yr 8 mos · Greater Bengaluru Area

• ◼ Proficient in mapping business requirements and designing customised solutions with strong analytical skills & capability to analyse business practices and define optimal procedures or practices.
• ◼ Liaised between management and clients to achieve business goals by identifying impactful business problems and translating them into structured analysis.
• ◼ Participated in all phases of data i.e., designing data models, writing business logics and script for ETL, analysing the data and ultimately presenting meaningful insights to the client.
• ◼ Revamped the customer lifecycle stages and engagement by segmenting customers based on their transactional and demographic data using the K-Means Clustering algorithm.
• ◼ Performed A/B testing to quantify campaign effectiveness in terms of RoI after segmentation. Also used Independent t-test to make sure segments have significant statistical differences.
• ◼ Automated reporting and BI dashboards by implementing open-source tools (Digdag and Metabase) to enable better access to data to the client.
• ◼ Designed strategies to acquire and retain customers. This involved going deep dive into customer behaviour.

May 2018 – Jun 2018 · 1 mo · Kolkata, West Bengal, India

• Designed and created monthly reports which helped in gauging vendor’s efficiency as well as highlighted certain business opportunities.

Dec 2017 – Mar 2018 · 3 mos · Kolkata Area, India

• Developed excel models which helped in tracking key data related to company’s operations.
• Defined key business metrics which was further used in designing monthly reports.

Jun 2017 – Oct 2017 · 4 mos · Kolkata, West Bengal, India

• Objective - democratize the complete fabric to garment process. At Tailorkraft we aimed at bringing the unorganized tailoring sector onto a platform and connect them with the consumers.
• Designed Facebook marketing campaigns based on customer segments and campaign objectives.
• Prepared a report based on customer interviews. The gained insights were then used as input for designing the customer funnel and brand positioning.