Apr 2023 – Jul 2023 · 3 mos · Mumbai · On-site

• At Praan, a deep-tech climate startup building filterless air purification systems, I led narrative strategy—helping the brand articulate its mission, technology, and trajectory to both external and internal stakeholders.
• Key Contributions:
• Developed and executed strategic storytelling frameworks that translated technical innovation into clear, emotionally resonant narratives
• Created high-impact content—including ‘A Victory in Time’, a brand-defining story piece—designed to position Praan at the intersection of hope, science, and urgency
• Produced internal narrative videos to help explain product evolution, breakthroughs, and roadmap milestones—designed specifically for VC presentations and team alignment
• Shaped the brand’s visual and tonal identity across decks, product videos, and founder-facing content—working closely with the CEO to ensure narrative fidelity
• Merged documentary realism with speculative storytelling—leveraging minimal sets, lighting, and design abstraction to create distinct visual language
• Managed scripting, production, editing, and post—functioning independently while integrating feedback from both technical and strategic teams
• This role demanded the rare ability to distill frontier technology into stories that felt human, urgent, and grounded—while maintaining clarity for investors, collaborators, and future hires.

May 2022 – Sep 2025 · 3 yrs 4 mos · Indore, Madhya Pradesh, India · Hybrid

• At Navkar Marketing—a 25-year-old consumer electronics distribution firm—I lead strategic transformation across systems, operations, and brand identity. My focus is to drive digital innovation, build scalable internal frameworks, and align legacy strengths with modern execution.
• Key Contributions:
• Engineered a suite of custom internal tools using AppSheet, Power Query, Excel dashboards, and Google Sheets, enabling live tracking of orders, dues, and pricing models across 100+ dealer accounts
• Developed a modular pricing calculator that supports instant, counter-level deal structuring—contributing to faster closure cycles and an estimated 12% boost in margin clarity
• Built visual databases and automated reconciliation sheets, replacing error-prone manual processes with smart, refreshable tools
• Modernized retailer follow-up operations using structured systems for call tracking, WhatsApp pipelines, and overdue alerts
• Oversaw communication and design for seasonal campaigns across flagship brands (Clarion, Symphony, Orient, Nushpak)—balancing local language fluency with urban design language
• Launched Meta and Google Ads campaigns with a cumulative reach of 790,000+, peak CTR of 2.19%, and CPCs as low as ₹1.53—focusing on both conversion and hyperlocal engagement
• Embedded analytics frameworks for campaign refinement and SEO-driven lead intent mapping across product categories
• This role blends my technical foundation with business insight—enabling Navkar to stay competitive while building for scale and brand recall.

Jan 2022 – Apr 2022 · 3 mos · California, United States · Hybrid

• At Graviky Labs—a materials science company known for turning air pollution into usable ink—I was commissioned to create a flagship brand video that captured the science, story, and soul of their product.
• Key Contributions:
• Conceptualized, directed, and edited a vision film that blended visual poetry with product narrative—positioning Graviky as a future-facing design-meets-science company
• Translated complex scientific processes into an accessible, emotionally engaging story that resonated across stakeholders—from eco-conscious consumers to design communities
• Worked with a compact crew across location scouting, cinematography, voiceover, and post-production—delivering a tight, visually stylized piece on a lean timeline
• Helped shape brand tone across auxiliary assets, ensuring that the visual language was aligned across platforms
• Used contrast, abstraction, and kinetic visual metaphors to mirror the transformation of pollution into pigment—making sustainability feel cinematic
• This postion strengthened my ability to take purpose-driven innovation and shape it into culturally relevant, emotionally intelligent brand storytelling.

Mar 2021 – Mar 2024 · 3 yrs · Jaipur, Rajasthan, India · Remote

• As a freelance UX designer at 1997 Creatives, I worked on building digital experiences across product, web, and brand layers—collaborating with cross-functional teams to translate business goals into intuitive, scalable interfaces.
• Key Contributions:
• Designed end-to-end product experiences for startups and early-stage businesses in ed-tech, wellness, and B2B SaaS—from user flows and wireframes to high-fidelity UI
• Delivered UX strategies and UI kits, focusing on clarity, conversion, and scalability across mobile and desktop platforms
• Led competitive research, persona definition, and IA design, helping clients align UX decisions with user psychology and business logic
• Created interactive prototypes in Figma and collaborated closely with developers to ensure clean handoffs and accurate implementation
• Supported brand identity extensions by designing responsive websites, pitch decks, and marketing collateral aligned with each product’s voice
• Brought a systems-thinking mindset from my tech background—prioritizing component libraries, design tokens, and consistent spacing frameworks
• Consulted with early-stage founders on MVP scoping, reducing dev cycles and improving UX adoption in beta rollouts

Jan 2018 – Present · 8 yrs 2 mos · Mumbai, Maharashtra, India · Remote

• Over the past 7+ years, I’ve led over 90+ commissioned projects across film, photography, and branded content—developing a multidisciplinary creative practice grounded in story, strategy, and aesthetic consistency.
• Key Domains:
• Fashion & Editorial:
• Directed and photographed 20+ editorial campaigns for boutique fashion labels and contemporary brands, crafting lookbooks, seasonal content, and digital-first visuals. Offered full-stack creative services—from concept decks to post-production supervision—with content published across websites, Instagram, and catalogs.
• Music & Culture:
• Collaborated with 10+ independent musicians on music videos, visual identities, and press kits. My work for Dream Note was featured on Spotify’s Indie India playlist, with video content organically crossing 90K+ views. Built scalable visual frameworks for artist launches and album drops.
• Documentary & Real Stories:
• Created intimate, short-form documentaries—including projects for Humans of Bombay and independent journalism platforms. Focused on low-footprint, agile production—handling scripting, direction, and editing solo or with lean crews.
• Textile & Craft Industry:
• Visually documented artisan clusters in Jaipur, capturing process-led narratives in block printing, loom weaving, and dyeing. These visuals supported brand storytelling for textile studios and heritage craft collaborations.
• Modern Wedding Commissions (Selective):
• Shot 15+ modern weddings with a journalistic eye—prioritizing cinematic movement, emotional authenticity, and natural compositions over formulaic staging.
• Core Strengths:
• Creative direction · Storyboarding · Cinematography · Editing workflows · On-ground production · Client collaboration · Visual consistency · Platform-aware content delivery