Sally Skinner — Founder
Bringing the creativity of advertising to the world of brand strategy, I help brand owners sharpen their language through the power of a Big Idea 💡 Cambridge + Watford + 20 years of experience as an agency, in-house and freelance Creative / Head of Copy. Now offering my strategic writing skills direct-to-brands, so they can close the gap between strategy and copy. https://www.leapling.co.uk In the last 12 months, I've helped: • wagamama to articulate the why/what/how of the business internally, bring it to life with a manifesto film, and present it to customers with a new 'food is life' strapline and 'comfort with a kick' TOV • Penguin Random House to define and roll out a brand new positioning and tone of voice • Secret Cinema with messaging and 'be part of something bigger' strapline to launch their new B2B brand • Chanel to present their VIP service to internal stakeholders with a beautiful conceptual film, 'The Invitation' • B&Q to elevate the tone of comms for their internal customer service training program • YouTube with TOV guidelines, and creative platforms expressing their POV to Key Opinion Formers on sensitive topics like AI, youth + tech. I also love working with emerging brands, e.g. • a documentary filmmaking company looking for clarity on their positioning and messaging • an AI startup to solidify their brand positioning, define a tone of voice, and execute these via website and event copy • a physiotherapy chain ready to scale into a national B2C brand. Take a look at my signature offer - https://www.leapling.co.uk/one-giant-leap - or shoot me a DM and we can chat. One small step for you, one giant leap for your brand!
Stackforce AI infers this person is a strategic branding expert with a focus on B2C marketing and creative copywriting.
Location: London, England, United Kingdom
Experience: 21 yrs 5 mos
Skills
- Brand Strategy
- Copywriting
Career Highlights
- 20 years of experience in brand strategy and copywriting
- Successfully launched campaigns for major brands like Chanel and Deliveroo
- Expert in bridging strategy and creative execution
Work Experience
Leapling
Founder and Strategic Writer (2 yrs 1 mo)
Deliveroo
Creative Lead and Interim Head of Copy (FTC) (1 yr)
Creature, Deliveroo, Google, HAVAS, Isobar, Nike Foundation, Publicis, Sapient Nitro, Shophouse etc.
Freelance Senior Creative / Copywriter (15 yrs 10 mos)
Work Club
Creative Lead (2 yrs 2 mos)
AKQA
Creative (1 yr)
Glue London
Creative (2 yrs 4 mos)
Education
MA at Cambridge University
Postgraduate Diploma at Watford (West Herts College)
Masters at Royal Holloway, University of London
