Mar 2024 – Aug 2024 · 5 mos · Jaipur, Rajasthan, India · On-site

May 2023 – Dec 2023 · 7 mos · Jaipur, Rajasthan, India

Nov 2021 – Aug 2023 · 1 yr 9 mos · Jaipur, Rajasthan, India · Hybrid

• Oversaw All Marketing Activities & Channels for User Accusation, Retention
• Optimized Campaigns and Bottom of the funnel to improve conversions and KPI's
• Strategies Campaigns & Channels to Scale the growth to 8X
• Handling several Ads Platform like Programmatic, Native Advertising platform,
• Media Buying Social media platform: Google Adwords-Search, Display, Video, UAC, DSPs platforms & Affiliate Marketing.
• Strategized marketing plan, New product launches, Sales, Promotional Activities
• Monitor & Analyse Website Metrics, Campaign performances, Social Media Engagement to suggest improvements & Optimization Techniques
• E-commerce Handling , ROI Optimize
• Updated clients regularly with information on success of digital marketing campaigns and discussed areas for improvement.
• Performed competitor analysis to identify high-value keyword and backlink options.
• Designed digital marketing strategies based on current marketing trends, market insights and competitor activity.
• Created a wide variety of digital marketing content, including blogs, social media content, videos, presentations and digital adverts.
• Collaborated effectively with sales and design teams to deliver outstanding online marketing campaigns, maximising client satisfaction.

Jul 2020 – Nov 2021 · 1 yr 4 mos · Surrey, British Columbia, Canada

• Implementing cost-effective online marketing strategies by staying on brand, growing digital footprint, and improving the bottom line
• Define KPIs and goals, measured and reported on digital marketing performance for all campaigns
• Created meaningful social media content to build community engagement and drive engagements
• Analysed trends & data, using insights to optimize advertising spend and deliver top performance.
• Defining key KPI that deliver measurable results - A / B testing
• Responsible For ASO for 2 Brands, A/B tests , Keyword research & benchmarking ranking 100 + keywords & improved CR from 13 to 19% in 10 months.
• Growing online sales through implementing new tools and technology - Executing paid social media campaigns (Facebook, Instagram)
• Organic Search(SEO), Search Engine Marketing (SEM) & App store Optimization Channels with KPIs focused on driving dial-mover growth initiatives .
• Tools - Google Analytics, Google Search Console, Ahref, Semrush, Kwfinder, Keyword tool, Uber suggest.
• Analysed consumer behaviours to develop targeted engagement strategies for increased brand awareness.
• Took ownership of new client acquisition via digital marketing channels, devising strategies and managing marketing plan delivery.
• Maintained outstanding customer relationships by providing excellent support and resolving issues promptly and effectively.
• Implemented influencer marketing campaigns for product launch; influencer revenue increased online sales

Jun 2019 – Dec 2022 · 3 yrs 6 mos · India

• Oversee digital marketing agency that provides services to local businesses, non-profits and other medium sized organizations.
• Consult clients on the best ways to utilize digital marketing strategies to benefit and grow their business.
• Perform market research, develop buyer personas and analyze customer behavior to create and execute unique client growth strategies.
• Collaborate with copywriters, graphic designers and developers to create effective marketing materials and execute campaigns.
• Monitor digital marketing trends and educate clients on cutting edge techniques that can help grow their business.
• Utilize data gathered from reporting and social monitoring platforms to optimize campaigns and increase results.
• Consolidate performance metrics into condensed summaries and present executable recommendations to clients.
• Manage advertising budgets of various sizes and advise clients on the best ways to maximize their efforts.

Jan 2015 – Jun 2019 · 4 yrs 5 mos · Rajasthan, India

• Handling Branding , Brand Marketing · Brand Awareness.
• Generate Business through E-Commerce Website, E-Commerce portals, B2B Websites and Direct Leads.
• Media Planning · Digital Transformation · Online Advertising · Search Engine Optimization (SEO) · Business Strategy · Team Management.
• Headed Performance on all major digital marketing platforms ( Native ad , Google, Facebook & Affiliate channels)
• Define KPIs for Weekly/Monthly reports. Monitor performance by analyzing data to identify gaps and create solutions, driven by KPIs.
• Generate, maintain and analyze Sales & data reports.
• Provide new Business setups and implement for growth strategy .
• Monitor and recommend improvement sales and Growth plans to achieve all key Business objectives.
• Design multi-channel digital campaigns, from ideation to media planning to optimization & performance analysis.
• Over saw multi-channel recursive journeys customized for each key consumer segment to influence the entire conversion funnel & optimized journeys basis performance
• working Real Estate , Gym Trainer , Dental , Online Coaching Consultant , E-commerce , Handling Brand , Paid media and Chatbot Automation Marketing
• Designed digital marketing strategies based on current marketing trends, market insights and competitor activity.
• Stayed updated on the latest digital marketing trends through regular networking and researching online daily.
• Implemented posting schedule, considering web traffic and customer engagement metrics for optimum results.
• Collaborated with marketing teams to help develop new growth ideas, marketing strategies and updated teams on trends.
• Closely monitored digital campaign performance analytics, accurately identifying successes and areas for improvement.
• Used SEO expertise with Google Analytics knowledge to deliver wide-reaching, high-performing digital marketing campaigns.
• Collaborated effectively with sales and design teams to deliver outstanding online marketing campaigns, maximising client satisfaction.