Akshay Matkar

CEO

Mumbai, Maharashtra, India10 yrs 5 mos experience

Highly Stable

Key Highlights

Scaled revenue from 75 cr to 200 cr.
Achieved 100x organic growth through content strategy.
Passionate about solving startup problems.

Stackforce AI infers this person is a Marketing and Growth Strategy expert in E-commerce and Media sectors.

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Skills

Core Skills

Customer ExperienceAnalyticsMarketing StrategyData Analysis

Other Skills

Business AnalysisBusiness StrategyConversion Rate OptimizationD2CData AnalyticsDigital MarketingDigital StrategyDigital TransformationEarly-Stage StartupsGo-to-Market StrategyGrowth HackingMarket ResearchMarketing AutomationOmnichannel ExperienceProduct & Pricing Strategy

About

I currently head Marketing, Business Development and Analytics at Pressto Passionate about building growth teams who disproportionately have worked towards taking business from scratch to scale. Always curious about learning, my core strength lies in building relationships based on trust and empathy. I love technology and all things internet, and enjoy helping others uncover their full potential. I always get asked, "How do I plan my next few years?" My answer is, “I will revolve around the startup ecosystem.” Why? Simply because I love solving startup problems. They keep me in my best mental state. Plus, this has opened opportunities for me and helped me meet a few interesting founders & operators in the last 10 years. On Sundays, I usually have breakfast dates, where I meet people and learn from them or share some #FukaatGyaan. (feel free to drop a DM to schedule one) Outside work - I am an avid fitness enthusiast and an aspiring biker.

Experience

Pressto

Chief Growth Officer

Oct 2024 – Present · 1 yr 5 mos · Mumbai, Maharashtra, India

Day1 again…
Responsibility: Analytics, Expansion, Customer Experience in that order

Omnichannel ExperienceCustomer ExperienceAnalytics

Candere by kalyan jewellers

2 roles

Head of Marketing, Brand Experience & Data

Promoted

Jan 2021 – Sep 2024 · 3 yrs 8 mos · Mumbai Area, India

Scaled revenue from 75 cr to 200 cr
Researched and analyzed user trends to implement Go-To-Market while optimizing customer acquisition cost by 30%
Generated reports to conduct trend analysis and identify market trends to position the brand that optimized customer retention by 22%
Reviewed marketing P&L monthly to identify the highest and lowest penetration rates on products and channels which increased efficiency by 2-5% monthly
Teams that i work with include Business Strategy, Data, Pricing & Product, Performance Marketing, Communication Automation, Organic Growth, Social & PR, Content & Creative

Digital TransformationGo-to-Market StrategyData AnalyticsProject ManagementOmnichannel ExperienceMarketing Strategy+1

Senior Marketing Manager

Jan 2019 – Dec 2020 · 1 yr 11 mos · Mumbai Area, India

Achieved revenue growth from 25 cr to 75 cr
Strategized & implemented ideas to increase organic traffic by 50%
Collaborated with multiple functions to find product market fit that optimized product lifecycle and margins by 15%
Created and improved customer experience & LTV by 15% for 100+ journeys through CRM platforms like SalesForce and WebEngage

Product & Pricing StrategyMarketing AutomationBusiness StrategyConversion Rate OptimizationCustomer ExperienceMarketing Strategy

Shethepeople.tv

Growth Hacker

Jan 2018 – Dec 2018 · 11 mos · Mumbai, Maharashtra, India

Generated 100x organic growth by implementing full funnel content strategy

Growth HackingMarketing Strategy

Consultant

Learned How To Make Decks

Jan 2017 – Dec 2017 · 11 mos · Mumbai, Maharashtra, India

Generated Ideas and Finetuned Rejected Ideas

Early-Stage Startups

Candere by kalyan jewellers

Marketing Manager

Jul 2015 – Dec 2016 · 1 yr 5 mos · Mumbai Area, India

Boosted revenue from 5 cr to 25 cr
Developed training materials and operational workflows
Proposed and executed ORM strategies with 2 interns which got 17% uplift in user reviews
Presented and implemented recommendations for product merchandizing resulting in 12% increase in CTR for product discovery sorting & recommendation

D2C