Mar 2019 – Sep 2019 · 6 mos · Jaipur Area, India

• Developed and executed a GTM media strategy to drive revenue for a new product launch resulting in 6x ROI and leading to a 120% increase in revenue.
• Reduced CPA by 20% by adopting a multi funnel approach and optimizing the funnel at each level by increasing the conversion rate by (CR) 0.6% to 5.5%, reducing CPC by 25%, and strong remarketing campaigns.
• Strategic and operational channel leader responsible for growing the eCommerce channel by managing P&L, driving revenue through utilizing best-practice user experience methods and analysis, as well as implementing innovative digital strategies to drive web revenue of multi-channel, global eCommerce website.
• Championed eCommerce and digital marketing initiatives to garner new traffic and increase conversions by 60% through SEO, SMO and PPC management, email marketing, landing page optimization, site merchandising, and online distribution channels.
• Developed and executed cross-sell/up-sell strategy leading to a 38% increase in average order value(AOV).
• Increased paid and organic web traffic by 55% and decreased bounce rate by 20% by analyzing user behavior using analytics tools and hotjar recordings.
• Adept at gleaning consumer behavior insights from web analytics and KPIs to create recommendations for improving and optimized user experience (UX), brand exposure, and conversions.
• Developed and executed a GTM media strategy to drive revenue for a new product launch resulting in 6x ROI and leading to a 120% increase in revenue.
• Created different social and google ads campaigns, which included high performing campaigns with 6.5% CTR and 27% CTR.
• Managed and coordinated the team of 12 people on creative campaigns including email campaigns, Facebook promotions, outreach, and marketing initiatives for improved digital marketing campaigns.

Dec 2017 – Mar 2019 · 1 yr 3 mos · Mumbai Area, India

• Generated 10000+ Leads for over 15+ Clients in 10+ Subcategories, delivered a 250% increase in leads/month for health care clients, and 85% increase in online sales for eCommerce clients by launching, A/B testing and optimizing paid campaigns across google and social platforms.
• Achieved page 1 google ranking for several clients within only 6-9 months and Increased monthly organic website traffic by 35% using inbound marketing techniques like blogging, article writing, and creating hubs on social media sites.
• Develop digital marketing strategy and lead execution for assigned brands and projects; develop both short-term and long-term digital campaigns, content plans, and analytics to drive revenue; manage and develop key relationships with clients.
• Achieved a 2.5% improvement in overall conversion rate (CR) this led to decreased overall PPC and social campaigns cost per click by 20% accomplished by creating tighter keyword themes, audience targeting.
• Lead & Mentored team of 15+ Co-workers across creative, content & performance verticals.
• Communicating with clients on a regular basis to evaluate their needs followed by developing a strategic digital growth plan based on those requirements.

Jun 2016 – Nov 2017 · 1 yr 5 mos · Jaipur Area, India

• Planned, Developed, and executed campaigns across channels: Search, Display, Affiliate, Native, Influencers, and Paid Social to set performance targets, monitored campaign spends and measured ROI.
• Successfully developed advertising campaigns for Google AdWords, Facebook, and Instagram that increased audience reach by 120% and conversions by 40%.
• Achieved 20% lower of overall cost per customer acquisition.
• Search engine optimisation: achieved top 3 positions for “jet boat” long-tail keywords through site design, link-building & online PR.
• Steered quarterly growth through assessment of past performance and data-driven marketing predictions.
• Executed various SEM and SEO initiatives that generated targeted traffic and increased leads by 60%.
• Using analytic software, identifying target audiences, and developing marketing strategies.

Jun 2015 – Jun 2016 · 1 yr · Jaipur Area, India

• Ravmek is wedding and event management company that have specialized destination weddings and smaller as well as bigger one co-operate events.
• Implement, analyze, and optimize organic and paid search engine marketing activities.
• Develop and optimize online marketing initiatives to drive customer acquisition.
• Planned, executed, and led online marketing tactics.
• Developed and executed major Facebook, Twitter and web campaigns within the scope of online objectives.
• Campaign tracking, measurement, evaluation and reporting on all activity.