Apr 2023 – Jul 2025 · 2 yrs 3 mos · Bengaluru, Karnataka, India

Apr 2022 – Mar 2023 · 11 mos · Bengaluru, Karnataka, India

Mar 2021 – Apr 2022 · 1 yr 1 mo

• 1. Worked end-to-end on various projects (curated learning, plagiarism, 'discuss' moderation, creating classical problems in line with the college curriculum, and tagging and modifying practice problems) with the learning and product teams at CodeChef.
• 2. Defined the scope, deliverables, required resources, project plan, key metrics, budget, and timing for each project.
• 3. Collaborated with external stakeholders, managing the project team and delegating cross-project initiatives.
• 4. Identified & discussed the key requirements with cross-functional teams and external stakeholders, and made sure each step of the project life cycle went smoothly.
• 5. Developed & managed the budget for all projects and was accountable for delivering against the established objectives.
• 6. Worked with the business unit heads to identify risks and opportunities across multiple projects.
• 7. Analyzed, evaluated, and overcame bottlenecks, and produced program reports for management and stakeholders.

Aug 2020 – Feb 2021 · 6 mos

• 1. Targeted the right set of users & increased registrations and participation for SnackDown, the annual flagship event of CodeChef through various channels such as Ads, Emails & Social Media.
• 2. Increased participation in monthly contests & initiatives such as ZIO, College Contests, etc.
• 3. Handled the entire Social Media of CodeChef, from planning to coordination, execution & tracking.
• 4. Organic and paid lead generation for the Learn CP with CodeChef category on Unacademy.

May 2020 – Aug 2020 · 3 mos

• 1. Worked on customer acquisition using Facebook Ads.
• 2. Responsible for getting maximum mobile app installs and traffic while also maintaining the Cost per Install and Cost per Click to a minimum.
• 3. Managed a team of freelancers and worked on the planning and execution of the tasks.
• 4. Analyzed the marketing campaigns to generate insights on their performance and optimized them.

Jan 2020 – Mar 2020 · 2 mos · Greater Jaipur Area

• 1. Created, optimized and managed Facebook ad campaigns. Also coordinated with the sales team to ensure that the leads generated are worked upon.
• 2. Created the content for ad copies and coordinated with the designing team to get the graphics ready.
• 3. Kept a daily check on all campaigns across Facebook and Google to understand their performance.
• 4. Promoted social media posts on Facebook and Instagram to increase their reach.
• 5. Performed keyword research for various destinations and activities.
• 6. Involved in the research, creation and SEO of new products.

May 2019 – Jul 2019 · 2 mos · Gurugram, Haryana, India

• 1. Worked on designing the website for Conversion Rate Optimization. The process involved studying the entire website design, finding out areas of improvement through Google Analytics and Hotjar reports, redesigning the pages keeping in mind the improvements and working with the team to execute those changes (while also being one out of the two points of contact for the project).
• 2. Did a thorough competitor analysis for ParallelDots' competitors, including keyword and backlink analysis, content and design review and suggesting areas of improvement.
• 3. Carried out continuous SEO Audits of the entire website, made relevant changes and optimized pages to perform and rank higher on the Google Search Engine Results Page.
• 4. Conducted blog marketing for various blogs of ParallelDots, primarily on Facebook and LinkedIn. The blog marketing strategy also involved platforms such as Data Science Central, iamwire, and many others.
• 5. Generated backlinks from blogs/publications for the high performing pages of the website through various techniques.
• 6. Used platforms such as Quora, G2 and YouTube for branding.
• 7. Designed forms and emails to collect user data for the sales team.
• 8. Kept a regular check on Google Analytics and Hotjar reports to track the performance of all the pages.
• 9. Did extensive keyword research for all pages of the website.

Jul 2018 – Jul 2018 · 0 mo · Greater Jaipur Area

• 1. Worked on a project to research and aim at potential collaborators for the company.
• 2. Identified target companies from a database of around 1500 international businesses whose products are of interest to the company and where successful collaborations can be formed.
• 3. Classified the companies into various categories, depending on the products/services they offer and generated reports based on the data collected.