Nov 2021 – Dec 2022 · 1 yr 1 mo · Pune, Maharashtra, India · Hybrid

• Web Analytics:
• Implemented website analytics solutions, configured goals, and tracked user behavior to enable data-driven decision-making.
• Custom Reporting:
• Created tailored reports to visualize key metrics, providing stakeholders with actionable insights into business performance.
• Tag Manager Implementation:
• Configured and managed tags, data layers, events, and pixels to improve tracking accuracy and reporting efficiency.
• A/B Testing and Experimentation:
• Planned and executed A/B experiments and personalization campaigns, leveraging insights to improve user engagement and conversion rates.
• Data Validation and Debugging:
• Conducted thorough validation and debugging of analytics implementations to maintain data integrity and reliability.

Sep 2019 – Oct 2021 · 2 yrs 1 mo · Pune, Maharashtra, India

• Web Data Analytics:
• Analyzed website data, configured and tracked goals and custom events, and presented tailored reports.
• SEO and Lead Generation:
• Optimized business keywords for top SERP rankings, utilized social media strategies, and managed paid campaigns to increase brand visibility and generate leads.
• Business Coordination:
• Facilitated collaboration between marketing, research, and sales teams to drive innovation and enhance the overall business model.
• Lead Generation:
• Developed and implemented marketing processes to drive lead generation for an e-commerce reseller platform of market research reports.

Sep 2018 – Sep 2019 · 1 yr · Pune, Maharashtra, India · On-site

• Web Data Analytics:
• Performed in-depth website data analysis, configured goals and custom events, and delivered customized reports to support decision-making.
• Search Engine Optimization (SEO):
• Implemented on-page and off-page SEO strategies to optimize business-focused keywords, achieving top rankings for market intelligence reports and datasets.
• Brand Management:
• Led brand-building initiatives and PR campaigns across social media and digital platforms to enhance visibility and engagement.
• Lead Generation:
• Developed and implemented targeted marketing strategies to generate leads for an e-commerce platform offering market research reports.

Aug 2017 – Aug 2018 · 1 yr · Pune Area, India

• Web Data Analytics:
• Analyzed website data and set up goals and custom events using tools like Tag Manager to track performance.
• SEO and PR:
• Achieved top SERP rankings for business keywords and designed lead-oriented landing pages to drive prospect generation.
• Branding and ORM:
• Enhanced project branding and online awareness, created a Wikipedia page for Faronics products, and ensured positive and high-quality content presence in SERPs.

Jan 2015 – Jun 2017 · 2 yrs 5 mos · Pune/Pimpri-Chinchwad Area

• Search Engine Optimization (SEO):
• Executed on-page and off-page optimization strategies to improve visibility and search rankings for market research reports.
• Social Media Optimization (SMO):
• Managed and automated social media campaigns to boost engagement and streamline content delivery.
• Lead Generation:
• Designed and implemented effective marketing processes to generate leads for an e-commerce platform specializing in market research reports.

Feb 2014 – Dec 2014 · 10 mos · Pune/Pimpri-Chinchwad Area

• Lead Generation:
• Managed social media and email marketing campaigns to promote and sell Information Security courses.
• Designing:
• Created email newsletters, posters, and presentations to support marketing and promotional efforts.