Oct 2023 – Present · 2 yrs 6 mos · Bengaluru, Karnataka, India · Hybrid

• As a Technical Analyst at the Google Operations Center, I specialize in helping advertisers and app developers implement, troubleshoot, and optimize Firebase Analytics SDK and related conversion tracking tools. My key responsibilities include:
• Assisting clients with Firebase Analytics SDK integration for mobile apps, enabling accurate conversion tracking and campaign performance analysis.
• Guiding advertisers through Firebase migration projects, ensuring seamless transitions with minimal disruptions to existing data flows or functionality.
• Supporting server-to-server integrations via the Measurement Protocol, helping clients capture backend conversion events efficiently.
• Enabling on-device conversion measurement for iOS, allowing advertisers to leverage enhanced iOS campaign performance tracking in compliance with privacy standards.
• Implementing Web-to-App Connect to ensure a smooth and measurable user journey from websites to apps.
• Collaborating directly with clients to guide them through any technical roadblocks encountered during the implementation process, ensuring timely and effective resolution.
• Trained in website tagging and conversion tracking, including Google Tag Manager, GA4, and Google Ads conversion tracking, providing end-to-end support across digital platforms.
• Maintained a record of zero escalations, reflecting strong technical expertise and client trust.