Violeta González Aguilar

Digital Marketing Specialist

Cali, Valle del Cauca, Colombia3 yrs 5 mos experience

Key Highlights

Expert in performance-driven ad campaigns.
Managed over $200k in monthly ad spend.
Skilled in data-driven marketing strategies.

Stackforce AI infers this person is a Performance Marketing Specialist in E-commerce and Lead Generation sectors.

Contact

Skills

Core Skills

Performance MarketingDigital MarketingContent Marketing

Other Skills

AdvertisingGoogle AdsFacebook AdsLinkedIn AdsBusiness StrategyCreative Content CreationCustomer ServiceFood and BeveragesGoogle AnalyticsGoogle Ads VideoSocial Media AdvertisingTikTok MarketingLuxury Goods MarketingUX DesignTeam Leadership

About

I’m a Paid Ads Manager specialized in helping E-commerce & Lead-generation brands grow through performance-driven campaigns across Meta Ads, TikTok Ads, Amazon Ads, and Google Ads. My focus is on driving sales and scaling businesses by improving key metrics such as ROI and ROAS, CPA and CPL, AOV, CAC, among others. I combine data-driven and creative strategy execution to build ad campaigns that deliver sustainable growth. With experience managing campaigns end-to-end, from strategy and execution to analysis and client communication, I ensure every initiative is aligned with business goals and delivers measurable results. Let’s connect and explore how I can help your business and clients grow!

Experience

3 yrs 5 mos

Total Experience

1 yr 7 mos

Average Tenure

3 mos

Current Experience

Deodato

Digital Marketing Analyst

Jan 2026 – Present · 3 mos · Nueva York, Nueva York, Estados Unidos · Remote

Develop and deliver daily, weekly, and monthly performance reports and client presentations, translating data into insights and actionable recommendations.
Launch, manage, and optimize paid media campaigns across platforms including Meta Ads, Google Ads, TikTok Ads, and Bing Ads, focused on performance and scalability.
Research, source, and manage creative assets to support marketing initiatives, ensuring alignment with campaign objectives and audience insights.
Execute A/B and multivariate testing across ad creatives and landing pages to continuously improve conversion rates and efficiency.
Support end-to-end strategy development and execution, from planning through optimization.

AdvertisingGoogle AdsPerformance Marketing

Algofy

2 roles

Paid Ads Manager & Strategist

Mar 2024 – Jan 2026 · 1 yr 10 mos

Launching and managing performance ads for US clients on Meta, TikTok, Google, & Amazon Ads, to maximize sales.
Managed USD $200k+ in monthly ad spend.
Collaborate with creative teams to concept and iterate ad creatives based on performance data.
Developing and implementing paid media strategies to optimize campaigns based on results, KPIs, and best practices.
Data and performance analysis across platforms creating dashboards and reports, using analytics tools.
Delivering actionable insights aimed at enhancing sales growth for e-commerce brands and lead generation.
Handling online & face to face client communication.

Facebook AdsLinkedIn AdsPerformance Marketing

Paid Ads Intern

Sep 2023 – Feb 2024 · 5 mos

Executed, managed and optimized ad campaigns across Meta and TikTok Ads.
Assisted in developing data-driven strategies to improve e-commerce and lead generation U.S. brands ad performance.
Conducted keyword research, competitor analysis, and audience segmentation.
Collaborated with creative & copywriter teams to test new ad variations based on performance insights.
Monitored and created dashboards and reports to analyze campaign results and make informed data-driven decisions.

Digital MarketingGoogle Ads