Dec 2025 – Present · 3 mos

• Driving brand communication, social media strategy, and content-led initiatives to enhance 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲, 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐫 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐚𝐧𝐝 𝐬𝐭𝐚𝐤𝐞𝐡𝐨𝐥𝐝𝐞𝐫 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 across B2B, B2C, and B2B2C ecosystems.
• Own and lead the 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐚𝐧𝐝 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲, aligning brand narratives with business priorities including growth, engagement, and talent positioning
• Scaled 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞 𝐭𝐨 100𝐊+ 𝐨𝐫𝐠𝐚𝐧𝐢𝐜 𝐟𝐨𝐥𝐥𝐨𝐰𝐞𝐫𝐬 𝐰𝐢𝐭𝐡𝐢𝐧 𝐚 𝐲𝐞𝐚𝐫, 𝐰𝐢𝐭𝐡 15%+ 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 rate, strengthening brand visibility and audience connect in the B2B ecosystem
• Drive integrated campaigns across digital, design, and content, supporting lead generation, employer branding, and client engagement
• Enable leadership visibility and executive positioning through strategic content, enhancing brand credibility and influence
• Build and strengthen employer branding initiatives, positioning the organization as a preferred workplace
• Partner with cross-functional stakeholders (HR, operations, leadership) to translate business objectives into impactful communication
• Ensure consistent brand storytelling and positioning across platforms, aligned with global standards and local priorities
• 𝐊𝐞𝐲 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬:
• Conceptualized and led “𝐒𝐇𝐄𝐅” women-in-culinary hiring initiative, strengthening diversity positioning and employer branding
• Led communication strategy for LFL (Limited Frequency Launch) campaigns across multiple sites, driving awareness and contributing to sales performance exceeding targets
• Conceptualized and built the Mediterranean food program brand identity, including logo, visual language, and brand manual to ensure consistent rollout across locations
• Drove launch communication strategy for the FoodBook platform, enabling user adoption and supporting engagement targets through app-led campaigns

Sep 2023 – Present · 2 yrs 6 mos

• Developed and executed comprehensive Social Media Strategy, including content calendar management, agency management resulting in a growth of 50K+ LinkedIn organic followers with a 15% engagement rate. Successfully generated 43 qualified leads for the Education sector.

Dec 2022 – Present · 3 yrs 3 mos

• Developed Communication Strategy & Collateral as Growth Driver and resulted into 175% YOY with Revenue Genration of INR 27.5 Mn as Lead LTO Campaigns
• Growth rate of 18% YOY with Revenue of INR 150 Million across Pan India with 287+
• Creative food festivals campaigns
• Sole Initiative as Creative Campaign Head for Food Ordering App (Foodbook by Compass) turned around of Digital Adoption Rate 85% Pan India
• Engagement Driver of around 6000 Employees of Fortune 50 MNC’s by Creative Newsletters for B2C customers
• Integrated UI/UX with Digital Ads with Impressive increase in footfall figures
• Branding- Comprehensive design Support Initiatives for Logos, Cafe Designs, Brochures,
• HR Campaigns, PPT Animation Videos etc
• Key Communicator between Internal & External Stake Holders

Sep 2019 – Dec 2022 · 3 yrs 3 mos

• Handling End to End design solutions, Study briefs and Determine Requirements
• Coordinating with Internal Stake Holders & External Agencies, Brain Storming with Content Writer
• Active participation in Revenue Genration Campaigns
• End to End design support for Branding- Logos, Cafe Designs, Packaging, Brochures, Leaflets, Flyers,
• Festival Campaigns
• In-House Creatives support- Leadership Communications, Newsletters, Emailers, HR Campaigns
• Concept development for Social Media by studying relevant information and materials
• PPT Animation Videos and presentation