Aug 2018 – Jun 2020 · 1 yr 10 mos · New Delhi Area, India

• Marketing Cloud:
• Setup, maintain and optimize Email marketing campaigns utilizing Exact Target.
• Create build and execute campaigns in the exact target.
• Worked on the Content builder in creating content templates.
• Support the Email Marketing Manager in the development of new business requirements.
• Created Account, Data Extensions, Users, and Roles under Administration Settings Exact target and Pardot.
• Research new and innovative technology and techniques to improve the automation of the marketing process. Provide support setup, training, and execution of the marketing process.
• Connected the journey to Salesforce Campaign through Distributed marketing.
• Worked on the Content builder in creating content templates.
• Updated custom landing pages in the exact target.
• Worked on tracking to track the email clicks.
• Created Account, Data Extensions, Users, and Roles, FTP Configuration under Administration Settings Exact target.
• Created Account, Data Extensions, Users, and Roles under Administration Settings Exact target.
• Pardot:
• Worked on 7 Business Unit for one of our current clients with a different set of aspects in Pardot.
• Setup, maintain and optimize Email marketing campaigns utilizing Pardot.
• Create build and execute campaigns in the exact target and Pardot.
• Worked on Automation Rule, Segmentation Rule, Completion Action, Page Actions in Pardot.
• Worked on Automation Rule, Segmentation Rule, and Completion Action in Pardot.
• Created email templates for all different 7 BU as well as individual B.U with proper rendering on client devices.
• Several Implementations, including integration with Salesforce, Lead Management, Administration, Reports, Prospects, Building Engagement Program, Automation Rule, Completion Action, Lead Nurturing, List Management, and Marketing Email.
• Worked on Automation Rules for different requirements as well as engagement studio for lead scoring. Created a task for the user of Salesforce in Pardot.

Apr 2017 – Jul 2018 · 1 yr 3 mos · Noida, Uttar Pradesh, India

• Created new User Accounts and assigned Profiles as per their role in the role hierarchy.
• Defined Org wide default to restrict access from users.
• Customized Page layouts for Standard/Custom objects and assigned Record Types.
• Created Data Validation rules and Formulas as per business requirements.
• Worked with various salesforce.com standard objects like Accounts, Contacts, Leads, Cases, Campaigns, Reports, and Dashboards.
• Created Account, Data Extensions, Users, and Roles under Administration Settings Exact target and Pardot.
• Experience in creating Automation Rule, Engagement Studio, Templates, and Segmentation Rule.
• Designing Custom Apps, Objects, Tabs, Fields, Custom Field Relationships, Customer Report Type, Page Layouts;
• resolving problems in Data Sharing, Data Security, Permission, and Profile
• Created Workflow Rules to automate Tasks, Email Alerts, Field Updates, time-dependent actions.
• Managing Data of Bulk, Import, Export, Update, and Deletion of Data as well as preparing Custom Reports.
• Analyzing, developing, testing automation of Email sent, configuring sender profile, data extraction of different extract types

Sep 2016 – Apr 2017 · 7 mos

• Understanding the complete Software Development Life Cycle.
• Gathering Business Requirements from clients daily and prepare documents.
• Created new User Accounts and assigned Profiles as per their role in the role hierarchy.
• Worked with various salesforce.com standard objects like Accounts, Contacts, Leads, Cases, Reports, and Dashboards.
• Maintain and developed Custom objects, Custom fields, Custom tabs, and Validation rules.
• Created Workflow Rules to automate Tasks, Email Alerts, Field Updates, time-dependent actions as well as Immediate Workflow actions.