Shruti Sharma

Business Development Executive

Bengaluru, Karnataka, India1 yr 6 mos experience

AI Enabled

Key Highlights

Expert in multi-channel customer retention strategies.
Proven track record in improving customer engagement.
Skilled in leveraging data for meaningful growth.

Stackforce AI infers this person is a MarTech specialist with a focus on customer retention and engagement strategies.

Contact

Skills

Core Skills

Customer RetentionMarketing Campaign ManagementCustomer EngagementCustomer Lifecycle Management

Other Skills

App-push MarketingContent MarketingContent WritingCopywritingCreative StrategistCustomer AcquisitionCustomer Acquisition StrategiesCustomer OnboardingEmail MarketingGoogle AnalyticsGrowth MarketingLead GenerationMarketing AutomationMicrosoft ExcelOn-Site Marketing

About

Experienced CRM & Retention Specialist with 2 years of hands-on experience owning end-to-end customer lifecycle journeys — from acquisition to retention. I’ve built and optimized multi-channel campaigns (Email, WhatsApp, SMS, on-site) focused on improving engagement, retention, and CLTV. My work includes building cross-sell and up-sell automations, improving funnel drop-offs, and personalizing communication at scale. I enjoy using data and user behavior insights to drive meaningful growth. Always learning and exploring the field to get maximum conversations.

Experience

Simplilearn

Senior Executive - Customer Retention Marketing

Jun 2023 – Dec 2024 · 1 yr 6 mos · Bangalore Urban, Karnataka, India

Ran diverse campaigns across Email, SMS, App-push, WhatsApp, On-Site, In-App, and more
Skilled in tools like WebEngage, Tableau, Stripo, Simplex, Salesforce, VI, and Yellow.ai.
Worked on campaign planning, nurturing, and improving conversion rates.
Managed a customer base of 5M+ users effectively.
Lead Creation from 7+ years of dormant users, getting webinar registrations/attendees, etc.

WebEngageTableauSalesforceSimplexVIYellow.ai+2