Sep 2023 – Jul 2025 · 1 yr 10 mos

• In this strategic and technical leadership role, I lead the design and management of Salesforce Data Cloud and Marketing Cloud implementation and integration architectures for clients. Additionally, I provide guidance and mentorship to internal development teams, fostering best practices and driving technical excellence across projects.

Jun 2020 – Sep 2023 · 3 yrs 3 mos

• Lead the architecture and design of Salesforce Marketing Cloud solutions to align with client requirements. In addition, I provided strategic guidance and mentorship to internal development teams.

Jul 2019 – Jun 2020 · 11 mos · Melbourne, Australia

• Provide strategic guidance and oversight to shape the vision and long-term direction of a Salesforce partner, ensuring alignment with market trends and business objectives.

Jun 2017 – Jun 2020 · 3 yrs · Melbourne, Australia

• Delivered solution architecture, development, consulting and training services for Salesforce Marketing Cloud partners and enterprise customers.

Dec 2012 – May 2017 · 4 yrs 5 mos

• Led and mentored IT teams, setting clear department goals aligned with organizational strategy.
• Directed the strategic planning, deployment, and maintenance of IT systems to enhance operational efficiency and business outcomes.
• Oversaw the development and optimization of custom software solutions to meet organizational needs and support long-term growth.
• Established and enforced IT policies, procedures, and best practices to ensure operational excellence and compliance.
• Designed and launched a Salesforce Marketing Cloud AppExchange application, integrating direct mail campaigns into automated customer journeys.
• Automated key business processes, creating a scalable framework for rapid development and efficient production of marketing campaigns and services.
• Implemented advanced security measures to safeguard web applications against potential threats, ensuring robust attack mitigation.
• Achieved ISO 27001:2013 certification by implementing a comprehensive Information Security Management System (ISMS) covering security policies, access control, incident and continuity management, and physical security.
• Delivered PCI DSS v3 compliance, ensuring the organization met rigorous standards for payment data security.

Sep 2008 – Dec 2012 · 4 yrs 3 mos · Sydney, New South Wales, Australia

• As the founder of a digital marketing agency, I led a multidisciplinary team of designers, project managers, and software developers, while maintaining hands-on involvement in customer engagement through pre-sales and post-sales activities. Directed the business’s strategic focus on designing, architecting, and delivering high-impact, cross-media marketing campaigns and content publishing platforms tailored to enterprise clients, driving measurable results and long-term client success.

Nov 2003 – Sep 2008 · 4 yrs 10 mos

• Implemented and managed product marketing strategies, launch processes and product lifecycles for print and cross-media marketing enterprise and desktop software.
• Developed go-to-market product plans, including business case analyses, competitive positioning, product requirements and pricing strategies. Developed business cases to support new initiatives and products.
• Built strategic relationships with global third-party software vendors, negotiating pricing models and commercial agreements while working closely with product teams to define customer requirements and create supporting sales education and marketing material.
• Strong focus on customer and media engagement through product evangelism and soliciting market feedback. Regularly presented at national and international conferences and events.

Mar 2001 – Oct 2003 · 2 yrs 7 mos

• Managed software pre-release programs for InDesign, InCopy and PageMaker, communicating customer feedback to engineering teams and managing new feature prioritisation to align with market demands and product roadmaps.
• Authored public release notes and engineering documentation.

May 1993 – Jul 1996 · 3 yrs 2 mos

• Provided radio, data and satellite telecommunications to 20th Armoured Brigade Headquarters (Germany), Sector South West Headquarters (Bosnia) and British Forces Headquarters (Croatia). Awarded United Nations Medal.