Oct 2020 – Nov 2022 · 2 yrs 1 mo · Bengaluru, Karnataka, India

• Serving as a SEO architect creating SEO strategies for Fortune 500 Companies for Organic scale and using automation techniques for enterprise clients.
• Lead team of Specialists and Senior specialists to develop SEO roadmaps and assist with execution of SEO strategies including technical SEO, on-page optimization & content strategies, local & international SEO, new website launches, website migrations, ecommerce strategies, off-site SEO, mobile-first indexing, voice search optimization and Amazon SEO.
• Execute SEO business objectives, including forecasting and monitor results that exceed performance expectations
• Collaborate with cross-functional teams such as tech, e-commerce, search and UI/UX to ensure the successful execution of SEO strategies that align with overall business goals and drive meaningful impact.
• Assist creating business dashboards on Looker Studio to help cross functional teams access respective data points and KPIs.

Oct 2017 – Sep 2020 · 2 yrs 11 mos · Kolkata, West Bengal, India

• Perform detailed keyword research on the client’s site by considering the existing SEO reach competition benchmarking and cross-channel analysis to arrive at targeted keyword sets. Use inputs from this analysis to employ a bottoms up approach to forecast the organic opportunity for the client.
• Participate and contribute to the SEO goal achievement plan as a part of client project teams
• Contribute to discussions with presales, account management and business development teams on opportunities with clients to enable new business acquisition
• Strategise, delegate and oversee SEO strategies for projects and cross functional collaboration with content, design, tech, and design team.
• Hire and mentor the expanding SEO team

Dec 2016 – Oct 2017 · 10 mos · Kolkata Area, India

• Drafting strategies for the Website's enhanced reach to the different customer segments.
• Running SMS campaigns
• PR network tie ups and distribution of Press releases throughout the year to promote new updates about franchisee tie ups and other updates.
• Listing and maintaining product listings at different marketplaces.
• Local optimizations for the website and GMB's to boost franchisee network's visibility.
• Making optimum use of the website to target all the business verticals and gain maximum traction in terms of traffic, conversions, franchisee signups, product sales etc.

Mar 2015 – Nov 2016 · 1 yr 8 mos · Kolkata Area, India

• Daily & Weekly Reporting of activities like Traffic, Performance & Keywords Ranking Reports
• Recommending On-Page Optimization suggestion for better site optimization & navigation
• Increasing Brand Awareness by different digital marketing methods & Reputation Management
• Monitoring performance & issues of website by using Google Analytics and Webmaster tools
• Tracking performance of Social Media Platforms like Facebook, Twitter And Google+
• Performing keyword research for content marketing
• Title, Meta Description & Tags optimization for better result on SERP

Feb 2014 – Mar 2015 · 1 yr 1 mo · Kolkata Area, India

• Responsible for creating quality backlinks for Link Building activities like Forum Posting, Classifieds Listing, Business Listing, Q/A listing etc
• Daily & Weekly Reporting of activities like Traffic, Performance & Keywords Ranking Reports
• Recommending On-Page Optimization suggestion for better site optimization & navigation
• Monitoring competitor backlinks through different tools like Ahrefs, Majestic, BacklinkWatch