Aug 2022 – Aug 2024 · 2 yrs · Remote

• Responsibilities:
• Implemented Adobe Target client side for web using Adobe Launch.
• Created A/B, XT, Auto Target, Automated Personalization use cases for presentation.
• Configured A/B, XT, Auto Allocate, Auto Target, Automated Personalization use cases.
• Generated reports from Adobe Analytics.
• Direct communication with client over Team calls and phone.
• Testing of offer Code, Activity setup before Campaign Launch.
• Post launch validation (PLVD) testing after Campaign Launch.
• Creating Quality Check (QC) document and Post launch validation (PLVD) document.
• Implemented Customer Attribute for client.
• Implemented Category Affinity for client.
• Delivered training, QnA sessions to client and internal team members.
• Created Rules and Data Elements in Adobe Launch if required for Adobe Target activity.
• Created Monthly deck for client.
• Integrated Adobe Target with Adobe Analytics to leverage A4T.
• Debug, Troubleshoot and fix the configuration issues.
• Executed retargeting and drop-lead use cases using Profile Script.
• Hands on experience on Adobe Target Standard and premium features.
• Delivered 250+ Activity till now.

Sep 2021 – Aug 2022 · 11 mos

• HTML || CSS || Jquery || javascript || Adobe Target || Adobe Analytics || Digital Analytics || DBMS || SQL || A/B Testing || A11Y Testing
• Responsibilities (Offshore)
• Proper understanding and reviewing of the BRD (Business Requirement Document).
• Development according to the BRD.
• Configure Activities in Adobe Target. (Experience Targeting and A/B Testing)
• Doing Auditor Testing (A11y).
• Generate reports from Adobe Analytics.
• Direct communication with Client over JIRA.
• Testing of offer Code, Activity setup before Campaign Launch.
• Post launch validation (PLVD) testing after Campaign Launch.
• Creating Quality Check (QC) document and Post launch validation (PLVD) document.
• Checking sessions on Quantum Metric Tool (QM Tools).
• Joining Stand Up call with onsite for three days in a week.
• Creating A/B campaign (Both Form based and VEC), Retargeting campaign and Home page campaigns.

Sep 2020 – Sep 2021 · 1 yr

• HTML || CSS || Jquery || javascript || Adobe Target || Adobe Analytics || Digital Analytics || DBMS || SQL || A/B Testing
• Optimize your digital channels with A/B testing -> Ask me how?

Jan 2020 – Apr 2020 · 3 mos · Kolkata, West Bengal, India

• Internship on Informatica MDM.