Aug 2021 – Nov 2024 · 3 yrs 3 mos · Gurugram, Haryana, India · Hybrid

• Led efforts to optimize website performance through SEO, advanced tracking and
• data analysis.
• Implemented sophisticated tracking, tagging and authoring solutions using tools
• like Google Analytics, Google Tag Manager, Adobe Analytics and AEM.
• Analyzed user data to identify insights and drive strategic improvements for clients.
• Served as team lead, overseeing the execution of projects and guiding team
• members to successful outcomes.
• Projects undertaken
• Newell Brands
• Amazon
• Rugby Football Union
• Prudential Financial
• Royal Caribbean Group

Feb 2021 – Aug 2021 · 6 mos · Bengaluru, Karnataka, India

• 1. Technical Audit: Measuring website performance by auditing on
• technical parameters like page load speed, image optimization, page
• performance, page rendering, redirection, internal linking and 404
• error.
• 2. Disavow Analysis: In depth analysis of referring domain and filter out all
• the spammy domains to decrease the toxic backlink count.
• 3. Schema Creation & Optimization: Analyzing and creating all the different schema markups based on the opportunity.
• 4. Data Collection & Reporting: Monitor and administer web analytics dashboards, reports and key reporting tools to point out the key improvement areas.
• 5. On-Page Optimization: Optimizing Meta title, Meta description, H1, Alt tags, and URL structure to make website crawl friendly.
• 6. Gap Analysis: Identify the gap between the client website and competitor websites.
• 7. Keyword Analysis & Categorization: Worked on more than 500K
• keywords. Identify new keyword areas based on different locations to target and categorizing them based on the website structure.
• Projects Undertaken:
• Sanofi Pharmaceutical
• Grünenthal Pharmaceutical

Dec 2020 – Feb 2021 · 2 mos · Gurugram, Haryana, India

• 1. Website Audit: Auditing website performance based on SEO parameters like Meta title, Meta description, H1, Alt tags, and URL structure.
• 2. Technical Audit: Measuring website performance by auditing on technical parameters like page load speed, image optimization, page performance, page rendering, redirection, internal linking and 404 error.
• 3. On-Page Optimization: Optimizing Meta title, Meta description, H1, Alt tags, and URL structure to make website crawl friendly.
• 4. Gap Analysis: Identify the gap between the client website and competitor websites.
• 5. Keyword Analysis & Categorization: Worked on more than 500K keywords. Identify new keyword areas based on different locations to target and categorizing them based on the website structure.
• 6. Content Optimization: Measuring website performance based on the existing content and suggesting new areas to explore and implement.
• Projects Undertaken:
• 1. H&M
• 2. GSK Pharmaceutical
• 3. Marriott Hotels
• 4. Cadbury
• Additional Projects Undertaken:
• 1. XML-Sitemap automation:
• Created a script using Python that automatically crawl the site via Screaming frog and then compares the existing sitemap with new URLs that are currently present in the site.
• 2. Build-Kit automation:
• Created a script using Python to create a new Excel sheet with required set of data from an existing Excel sheet that consists huge amount of data.

Aug 2019 – Dec 2020 · 1 yr 4 mos · Gurugram, Haryana, India

• 1. Website Audit: Auditing website performance based on SEO parameters like Meta title, Meta description, H1, Alt tags, and URL structure.
• 2. Technical Audit: Measuring website performance by auditing on technical parameters like page load speed, image optimization, page performance, page rendering, redirection, internal linking and 404 error.
• 3. On-Page Optimization: Optimizing Meta title, Meta description, H1, Alt tags, and URL structure to make website crawl friendly.
• 4. Gap Analysis: Identify the gap between the client website and competitor websites.
• 5. Keyword Analysis & Categorization: Worked on more than 500K keywords. Identify new keyword areas based on different locations to target and categorizing them based on the website structure.
• 6. Content Optimization: Measuring website performance based on the existing content and suggesting new areas to explore and implement.
• Projects Undertaken:
• 1. H&M
• 2. GSK Pharmaceutical
• 3. Marriott Hotels
• Additional Projects Undertaken:
• 1. XML-Sitemap automation:
• Created a script using Python that automatically crawl the site via Screaming frog and then compares the existing sitemap with new URLs that are currently present in the site.
• 2. Build-Kit automation:
• Created a script using Python to create a new Excel sheet with required set of data from an existing Excel sheet that consists huge amount of data.

Nov 2018 – Aug 2019 · 9 mos · New Delhi, Delhi, India

• 1. On-Page Optimization: Optimizing Meta title, Meta description, h1, alt tags, and URL structure to make website crawl friendly.
• 2. Off-Page Optimization: Creating backlinks with the help of directory submission, increasing website link presence by profile creation, Bookmarking, Guest Blogging, Quora submissions.
• 3. Gap Analysis: Identify the gap between the client website and competitor websites.
• 4. Google Business Listing: Making and Optimizing Business Listings of clients on google in order to increase their presence over the searches and provide exact location for better commutations.
• 5. Keyword Analysis & Categorization: Identify new keyword areas to target and categorizing them based on the website structure.
• 6. Content Optimization: Measuring website performance based on the existing content and suggesting new areas to explore and implement

Jun 2017 – Nov 2018 · 1 yr 5 mos · Noida Area, India

• Responsible for research and analysis to improve company's inhouse website's ranking on search engines like Google and worked to find the most popular and relevant keywords used in search engine queries and insert them into websites, helping search engines find those sites and display them to web users.