Pradnya Kedari — Business Development Executive

I’m a Digital Analytics professional with 4+ years of experience enabling data-driven decision-making across E-commerce, BFSI, and Retail industries. My expertise lies in Adobe Analytics workspace and administration tools, advanced segmentation, cross-channel performance analysis, and Advanced Excel–driven automation—translating complex digital behavior into strategic insights that improve marketing effectiveness and customer journey performance. I have contributed to measurable ROI improvements and significantly reduced reporting turnaround time by streamlining processes and enabling stakeholders with actionable intelligence. I design interactive dashboards and automated reporting frameworks that enhance decision-making by delivering actionable insights and data-backed recommendations. Experienced in troubleshooting data discrepancies, validating end-to-end implementations, and ensuring accurate reporting for senior leadership in high-visibility business environments. With exposure to Adobe Developer Console, JSON-based data extraction, and Snowflake integrations, I work closely with BI and data engineering teams to build scalable, cross-platform analytics frameworks. Certified across Adobe Analytics Business Practitioner Expert, Developer Professional, and Architect levels, I understand the ecosystem end-to-end—from strategy through implementation. Currently, I am expanding my expertise into BI tools such as Power BI and exploring CRM analytics ecosystems including Salesforce, with the goal of delivering integrated, end-to-end customer intelligence solutions that drive measurable business growth.

Stackforce AI infers this person is a Digital Analytics Specialist with expertise in E-commerce and Retail analytics.

Location: Pune, India

Experience: 3 yrs 9 mos