Arul Martin

Product Manager

Bengaluru, Karnataka, India12 yrs 4 mos experience

Key Highlights

Over 11 years of experience in Digital Analytics
Expert in Adobe Analytics and Customer Journey Analytics
Proven track record in team leadership and data-driven decision making

Stackforce AI infers this person is a Digital Analytics expert with strong capabilities in Web Analytics and team leadership.

Contact

Skills

Core Skills

Web AnalyticsTeam ManagementAnalytics ImplementationTechnical SpecsData VisualizationData AnalysisReporting

Other Skills

A/B TestingAdobe AnalyticsAdobe Analytics ImplementationAdobe Dynamic Tag Management (DTM)Adobe LaunchAdobe classificationAnalytics ConfigurationBusiness InsightsClient CommunicationCustomer Journey AnalyticsDashboardsDashboards CreationData FeedsData Import/exportData source

About

Accomplished Digital Analytics professional with 11+ years of IT experience and a deep focus on Web Analytics. Proven ability to lead teams, implement robust tracking solutions, and drive data-driven decision making. Possessing a strong foundation in Web Analytics, Web SDK implementation, and Customer Journey Analytics (CJA) reporting.

Experience

Cognizant

Analytics Manager

Sep 2023 – Present · 2 yrs 6 mos · India · Hybrid

➢Data-Driven Decision Making: Leveraged data and analytics to drive strategic
business improvements.
➢ Team Leadership: Successfully managed and motivated team members to
achieve project goals.
➢ Adobe Analytics Expertise: Proficient in implementing, configuring, and
extracting actionable insights from Adobe Analytics.
➢ Technical Proficiency: Demonstrated ability to implement Adobe Launch, AEP
WebSDK and create custom reports and dashboards in Analysis Workspace and
➢ Customer Journey Analytics.
➢ Problem-Solving: Identified trends, patterns, and anomalies in data dashboards
todrive actionable recommendations.
➢ Client Focus: Built strong client relationships through effective communication
and timely delivery of insights.

Adobe AnalyticsData-Driven Decision MakingTeam LeadershipTechnical ProficiencyCustomer Journey AnalyticsWeb Analytics+1

Dwao

Senior Analyst

Aug 2021 – Sep 2023 · 2 yrs 1 mo · Remote

➢ Produced technical specification documents for numerous ecommerce and
telecommunication websites and mobile applications
➢ Executed site audits and configured analytics for a variety of websites and
mobile apps
➢ Specialized in single-page website tracking for both mobile and desktop
platformsImplemented direct call rules and processing rules for mobile apps
(Android and iOS)
➢ Integrated third-party pixels for several websites
➢ Implemented impression tracking for different websites
➢ Developed classification rules, processing rules, data sources, data feeds, data
warehouse requests for various use cases

Technical SpecificationSite AuditsAnalytics ConfigurationSingle-Page Website TrackingThird-Party Pixels IntegrationAnalytics Implementation+1

Wells fargo

Senior Data Analyst

Mar 2019 – Aug 2021 · 2 yrs 5 mos · On-site

➢ Created dashboards using Workspace, Adhoc Analysis and Report Builder
➢ Collaborating with Stakeholders and Consulting Team in Business to translate the
KBR into KPIs
➢ Create the Solutions Design Reference document and implement Adobe Analytics
using Launch
➢ Holding regular status meeting with the internal team and stakeholders
➢ Provide technical and analytical response to queries from clients
➢ Carried out high level audit of the site understanding conversion paths,
categorizing the pages based on the page templates, used to reduce redundancy
in tag creation and to understand the tracking requirements
➢ Worked closely with developers to implement third party tags on the site.

Dashboards CreationStakeholder CollaborationAdobe Analytics ImplementationSite AuditsThird Party Tags ImplementationData Visualization+1

Societe generale global solution centre

Senior Software Engineer

Aug 2016 – Mar 2019 · 2 yrs 7 mos · On-site

Hcltech

Software Engineer

Nov 2013 – Aug 2016 · 2 yrs 9 mos · On-site

➢ Querying data from huge tables using complex SQL queries and sending daily
reports to users
➢ Scheduling and attending daily calls with the Clients to report and explain the
progress towards the new conversions in the website
➢ Creating Adhoc reports for stakeholders using MS Excel.

SQLReportingClient CommunicationData Analysis