Harsh Kabra — Business Development Executive

Harsh Kabra - An IIM Calcutta Alumnus and Marketing Technology leader, currently heading a global team of Enterprise Architects, Consultants and Sr. Consultants at TechMahindra (TechM XDS). He carries more than a decade of leadership experience spanning across Strategy, Business Development & Sales, Business & Technical Consulting, Competency Building, Delivery and Product Management (CSPO®). Consulting and Leadership experience in Digital Marketing Transformation, Adobe Marketing Cloud(AMC), Customer Experience, Strategy, Social Media, Digital Analytics. Actively working on Digital Marketing Transformation Strategy and Road Map for leading organizations from NA, ASEAN, EMEA and ROW. Business Domains: BFSI, Travel & Hospitality, Telecom, Retail, B2C, B2B, Mobile Apps, Technology, Services, Interactive Agencies. In his current role at TechMahindra, responsibilities includes but not limited to: - Strengthen Digital program by defining the go-to-market(GTM) strategy - Lead the team to convert leads and opportunities into Business wins - Solution Conceptualization, Design and Definition - Responsible for the Service Offerings of the practice - Digital and Customer Experience Transformation - Foster relationship with Marketing Cloud providers like ADOBE. - Working with CMOs and CIOs to provide value led offerings - Strong organizer, motivator and a decisive leader with successful track record of directing major operations from original concept through implementation to handle diverse situations with key focus on top line profitability and customer satisfaction

Stackforce AI infers this person is a MarTech expert with a strong focus on Digital Marketing and Customer Experience.

Location: O'Fallon, Missouri, United States

Experience: 17 yrs 6 mos

Skills

Digital Marketing Transformation
Customer Experience
Digital Transformation Consulting
Customer Experience Management

Career Highlights

Led global teams in Digital Marketing Transformation.
Expert in Adobe Marketing Cloud and Customer Experience.
8X Adobe Certified and recognized as Adobe Champion 2021.

Work Experience

Tech Mahindra

Business Development Manager (4 yrs 6 mos)

Practice Head - Marketing Technology, Content & Commerce (3 yrs 2 mos)

Manager - Marketing Technology and Analytics (3 yrs 4 mos)

Publicis Sapient

Manager - Marketing Technology (1 yr 2 mos)

Adobe

Sr. Consultant | Adobe Marketing Cloud (AMC) | Adobe Analytics (7 mos)

Target

Business Analyst - CX & Personalization (1 yr 10 mos)

Cognizant Technology Solutions

Lead Consultant (1 yr 10 mos)

DELL Inc.

Associate (1 yr 1 mo)

Education

Sr. Management Program at Indian Institute of Management, Calcutta

MBA at Institute of Management Technology, Ghaziabad

Bachelor in Statistics at Osmania University

Harsh Kabra

Business Development Executive

O'Fallon, Missouri, United States17 yrs 6 mos experience

Most Likely To SwitchAI ML Practitioner

Key Highlights

Led global teams in Digital Marketing Transformation.
Expert in Adobe Marketing Cloud and Customer Experience.
8X Adobe Certified and recognized as Adobe Champion 2021.

Stackforce AI infers this person is a MarTech expert with a strong focus on Digital Marketing and Customer Experience.

Contact

Skills

Core Skills

Digital Marketing TransformationCustomer ExperienceDigital Transformation ConsultingCustomer Experience Management

Other Skills

Web Project ManagementMarketing StrategyProduct ManagementGenerative AILarge Language Models (LLM)OmnitureWeb AnalyticsSASAnalyticsMultivariate TestingDigital MarketingSiteCatalystJavaScriptA/B testingDiscover

About

Experience

17 yrs 6 mos

Total Experience

2 yrs 11 mos

Average Tenure

11 yrs

Current Experience

Tech mahindra

3 roles

Business Development Manager

Promoted

Nov 2021 – Present · 4 yrs 6 mos

In his current role as Global Practice Head of Adobe at BORN (Part of Tech Mahindra), responsibilities includes but not limited to:
Strengthen Digital program by defining the go-to-market(GTM) strategy
Working with CMOs and CIOs to provide value led offerings
Lead the team to convert leads and opportunities into Business wins
Solution Conceptualization, Design and Definition
Responsible for the Service Offerings of the practice
Digital and Customer Experience Transformation
Foster relationship with leading Marketing Cloud providers
Analyst Briefing and Interactions
Directing major operations from original concept through implementation to handle diverse situations
Focus on top line and as well as bottom line growth of the practice

Web Project ManagementMarketing StrategyProduct ManagementDigital Marketing TransformationCustomer Experience

Practice Head - Marketing Technology, Content & Commerce

Promoted

Aug 2018 – Oct 2021 · 3 yrs 2 mos

Heading a Global practice which offers services like, MarTech, Digital Transformation Consulting, Customer Experience Management, eCommerce, CMS, Digital Analytics, Campaign Management, Marketing Automation, Reporting, Analytics & Optimization, Multi-channel Orchestration, Online Testing & Optimization, Customer Data Platform (CDP), DMP, Social Marketing and other Digital Marketing Consulting for our clients across the globe.
Proven experience in Digital Marketing & Analytics tools like Adobe Analytics, Adobe DTM, Target, Audience Manager, Adobe Campaign, Data Workbench, Oracle BlueKai, GTM, Observepoint, ClickTale, Tealium, Google Analytics, Tableau, Oracle Eloqua, Marketo, Oracle Maxymiser, Oracle Infinity, etc.
In his current role at TechMahindra, responsibilities includes but not limited to:
Strengthen Digital program by defining the go-to-market(GTM) strategy
Active participation in all the Digital Marketing & Analytics related RFPs
Responsible for the Service Offerings of the practice
Digital and Customer Experience Transformation
Foster relationship with other Marketing Cloud providers
Gather and analyze information to define product/service specifications and review design specifications
Spearheading the entire gamut of tasks related to RFPs and bids as well as pro-active pitches aimed at account mining
Digital Marketing & Customer Experience Expert
Strong organizer, motivator and a decisive leader with successful track record of directing major operations from original concept through implementation to handle diverse situations with key focus on top line profitability and customer satisfaction

Web Project ManagementMarketing StrategyProduct ManagementDigital Transformation ConsultingCustomer Experience Management

Manager - Marketing Technology and Analytics

Mar 2015 – Jul 2018 · 3 yrs 4 mos

Web Project Management

Publicis sapient

Manager - Marketing Technology

Jan 2014 – Mar 2015 · 1 yr 2 mos · Gurgaon / Bangalore

Sapient is a Digital marketing and consulting company that provides business, marketing, and technology services to clients. The company operates three divisions, SapientNitro, Sapient Global Markets and Sapient Government Services. Being part of Digital Marketing Strategy & Analytics practice, Harsh has pioneered the Analytics & Optimization tool Implementation. Harsh has been a SME for Implementation of Adobe Analytic, Adobe Target & Reporting and Adobe Dynamic Tag Manager (DTM).
Recently, worked as Manager - Consulting and SME for a Adobe Analytics (Omniture SiteCatalyst) and Adobe Dynamic Tag Manager implementation for an Automobile major for all their digital properties(top 5 brands sites, tier 1 and tier2 websites.) across US.

Web Project Management

Adobe

Sr. Consultant | Adobe Marketing Cloud (AMC) | Adobe Analytics

Jun 2013 – Jan 2014 · 7 mos · Bangalore

A seasoned professional with a strong background on almost all the leading Digital Marketing & Analytics tools, Harsh was one of the few who started the pilot project of Adobe SiteCatalyst (Omniture) Consulting Practice (not adobe client care) for Adobe Systems India based out of Bangalore and primarily worked for the North American Clients.
Also, worked on most of the tools which are part of Adobe Marketing Cloud (AMC).

Target

Business Analyst - CX & Personalization

Aug 2011 – Jun 2013 · 1 yr 10 mos · Greater Minneapolis-St. Paul Area & Bangalore

Target.com : It is among the TOP 50 US-Digital-Media-Properties for 2014 (source: ComScore.com)
Leading the Target India team responsible to perform Web Analytic & Digital Marketing Implementation on entire Target.com
Highly involved in managing business client/partner visits, engaging with top level executives and building collateral for business growth
Highly involved in Ensighten implementation in the current Tagging setup
Strategy Consulting for E-Commerce, Web Analytics Tools & Process
Participated in Process Designing, Transition Planning and Functional Analysis of various Web Analytics and Digital marketing projects of Target.com
Web Analytics and Tagging Evangelist with SiteCatalyst Administrative rights for entire Target.com tagging
Excellent presentation and communication skills lead to delivering presentation to Top Leadership of Target Corp. US
Working with Leaders in the Tag Management System (TMS) and Tag Auditing Tool selection process using RFP
Created Tagging Implementation Guide(TIG) and SiteCatalyst Implementation Technical Specification Document(SCIP) for developers to implement SiteCat
Trusted partner for Adobe to build tagging and analytics solutions
Implemented Observe Point (Tag Auditing Tool) with the help of Observe Point folks
Trained and Educated QA/Testing teams on testing tools (Charles, WASP, Fiddler, Httpfox, FireBug and other JavaScript debugger) and build testing strategy of SiteCatalyst Tags
Regularly taking interviews for the Senior Positions for Target.com Web Analytics and Digital Marketing teams

Cognizant technology solutions

Lead Consultant

Sep 2009 – Jul 2011 · 1 yr 10 mos

Single POC for Web Analytics/Sitecatlyst tagging for entire AMEX account
Delivered 120+ SiteCatalyst implementation projects for the Client American Express for the websites
Conducted the accuracy audit of the Omniture and Data Collection codes
I have been involved in leading complex requirements gathering in projects. I have delivered successfully time and again in the client facing role of a Business Analyst. Having built comfort in Waterfall as well as Agile practices, I am able to coordinate across stakeholders in multi vendor, and multi-location teams
Worked with the stakeholder to define the Site tracking requirements
Defined Omniture SiteCatalyst parameters and configuration required for the tracking.
Created documentation for technical and non-technical users for implementing SiteCatalyst
Customized and implemented Web Analytics packages code based on client’s requirements.
Reviewed Feature Specs as part of a Development release and identifying items which require tracking
Created Analytics plans which define metrics/variables and communicated the Analytics plan to the clients. Coordinated with the developers to implement the approved Analytics plan
Created and streamlined the QA process for diagnosing Omniture variables by managing QA resources to perform testing on Omniture items as part of a release cycle.
Handled architecture migration projects by leveraging issue tracking systems. Communicated with the client to gather requirements for Omniture and creating required documentation.
SAINT Classification configuration and upload
Ad-hoc reporting and Analysis of data pulled from Insight, SiteCatalyst and Discover
Offered recommendations and performed analysis to optimize/improve the website