Aug 2024 – May 2025 · 9 mos · Pune, Maharashtra, India

• Business Consulting,Project Management and Technical support on Adobe Experience Platform , Web SDK, Adobe data collection (Tags), Event Forwarding, XDM Schema , Data Sets, CJA, Adobe Launch, Adobe Analytics, Adobe Target, Google Analytics.
• I provide my technical expertise to business stakeholders and tech team to develop growth and customer engagement strategies.

May 2022 – Jun 2024 · 2 yrs 1 mo · Singapore

• Business go to person for Martech engagements to prioritize business objectives. Lead & Integrate solutions for improving digital customer experiences.
• Work towards building CDP(Customer Data Platform) with 360 view of customers and create data collection practices from all available digital platforms to measure and optimize customer experiences.
• Digital Analytics Architecture: (Adobe Launch, Adobe Analytics, GTM, GA4, Branch.io, Mobile SDK, Qualtrics).
• Build Solution Design Reference and
• datalayer implementation guide. Create & Configure Rules, Data elements and extensions for successfully implementing analytics and marketing solutions via Tag management systems.
• Adobe Target:
• Enable, configure and execute personalisation activities to optimize sales/leads using
• A/B testing
• Experience Targeting
• Multivariate testing
• Lead Integration of marketing platforms(Google, Adobe, Facebook) and oversee End-To-End execution till customer engagement and attribution.
• Collect, Analyse and utilise digital data to optimize customer experience, Validate data accuracy and its sources and simplify data reporting for business for website and Mobile app.
• Build single source system that consumes data from internal and third party platforms to generate quality insights.
• Integrate martech with third party data platforms to achieve data driven Marketing.
• Affiliate Marketing Integration for sales attribution
• Manage Branch.io Marketing campaign attributions and analytics
• Use digital analytics data to create personalized digital experiences and Marketing Automation
• Create data driven digital marketing strategies
• Generate insights from different sources of digital data and advise business on optimizing customer experience and journeys.
• Adobe experience platform enthusiast currently exploring and studying underlying technologies like RT-CDP, AJO and CJA and their industry use cases.

Aug 2017 – May 2022 · 4 yrs 9 mos · Singapore

• My current role involves Communicating with different business stakeholders & Consulting them on Digital analytics technologies , Gathering analytics requirements from them & Managing different Digital Analytics Projects and Team.
• Key Activities & Skills:
• Understanding Business Requirements
• Team Management
• Project Management
• Vendor Management
• Adobe Analytics Implementation
• Adobe Launch and Adobe Dynamic Tag manager
• Google Analytics Implementation
• Google Tag Manager
• Mobile App Analytics and Implmentation
• Third party Custom tag Implementation like Facebook pixels, DataXu pixels, LinkedIn Insights.
• Campaign Tracking
• Testing analytics implementation in UAT & PROD environment.

Jul 2015 – Jul 2017 · 2 yrs · Pune Area, India

• Active Role : Consulting, Design, Implementation and Reporting.
• Project - I - Role Technical Lead
• Adobe Site Catalyst - (Web Analytics)
• Implement Adobe marketing cloud solutions via DTM(Dynamic tag manager).
• Implement Adobe analytics via Dynamic tag manager , Configure adobe analytics variables like Props eVars, events.
• Use java-script, HTML, CSS to create Data Layer, data elements & DTM Rules to track , record & send data to adobe analytics reports.
• Debug analytics implementation in developer tools via browser extensions like Observepoint debugger, Digital Pulse Debugger, Omnibug etc.
• Provide useful insights & reports using Adobe Analytics like Conversion data, Revenue Impact Analysis,Traffic trends, key metrics reporting ,Funnel Reporting to business stake holders.
• Project - II Role: Web analytics Implementation consultant
• I have worked for one of biggest British multinational retailer & largest electronics manufacturer supporting their business to grow online. Implemented IBM Tealeaf using Tealium Tag management.
• IBM Watson :
• Implementing IBM Tealeaf (Customer Experience Management) tags via Tealium Tag management.
• Build Events for website scenarios.
• Set up Alerts based on thresholds & trends.
• Create Dashboards for business monitoring
• Customer struggle investigation
• Project-III
• Implemented Google analytics via GTM (Google tag manager) for one of leading software services provider. This involved deploying GTM code, adding Google analytics tag , creating variables , setting up loading rules & triggers. It also involved using GA reports like search console to create effective SEO strategies.
• Contact: +91- 9890833608

Sep 2012 – Jul 2015 · 2 yrs 10 mos · Pune Area, India