May 2024 – Aug 2025 · 1 yr 3 mos · Coimbatore, Tamil Nadu, India · Remote

• 1. Worked closely with a healthcare client to implement and enhance Tealium solutions, ensuring data strategies directly supported audience engagement and business goals.
• 2. Built and managed data layers in Tealium iQ, configured tags, and set up extensions to capture meaningful user interactions seamlessly.
• 3. Used the Tealium Collect Tag to send real-time data to Tealium EventStream, enabling accurate and efficient data tracking.
• 4. Managed data sources in Tealium EventStream, mapped event data to specifications, and created attributes to track user behavior more effectively.
• 5. Set up real-time event connectors to monitor user actions, transforming raw data into valuable insights that informed personalized campaigns.
• 6. Developed audience segments in Tealium AudienceStream, enabling precise retargeting strategies and improving user engagement.
• 7. Unified customer data by stitching online and offline touchpoints, creating a comprehensive view of each user’s journey for better personalization.
• 8. Designed and executed targeted campaigns using Adobe Campaign, tailoring content to user preferences and behaviors to maximize impact.
• 9. Used DBeaver, linked to Amazon Redshift, to analyze audience participation, track how many users joined campaigns, and wrote SQL queries to extract detailed insights from the data.
• 10. Collaborated with cross-functional teams to align data strategies with client goals, while ensuring compliance with healthcare regulations.
• 11. Continuously analyzed campaign performance and audience data, identifying areas for improvement and refining strategies to drive better results.

May 2022 – May 2024 · 2 yrs

• Adobe Analytics | Tealium AudienceStream
• | Tealium IQ | Adobe Dashboard Creation | DMP | Adobe Audience Manager | CDP | Adobe Launch | Google Analytics 4 | Piwik PRO | Treasure Data

Jun 2019 – May 2022 · 2 yrs 11 mos

• At Cognizant, I had the opportunity to work across diverse verticals like Retail & Consumer Goods, Healthcare & Life Sciences, and Travel & Hospitality, applying various tools to deliver data-driven solutions and personalized customer experiences.
• Here’s how I made an impact:
• Adobe Analytics: Used to track and analyze customer behavior, providing actionable insights to clients.
• Adobe Reporting & Dashboards: Designed custom dashboards to visualize key metrics and simplify decision-making.
• Tealium AudienceStream (CDP): Built dynamic customer segments and enabled real-time personalization for marketing campaigns.
• Adobe Audience Manager (DMP): Created and refined audience segments for better targeting and campaign performance.
• Adobe Launch: Managed tags efficiently to ensure seamless data collection and tracking.
• Google Analytics: Analyzed website performance and user journeys to drive business growth.
• Google Tag Manager: Implemented and managed tracking tags to streamline data collection processes.
• Each tool played a crucial role in helping clients make smarter decisions, enhance customer engagement, and improve overall business performance across industries.

Aug 2016 – May 2019 · 2 yrs 9 mos · Coimbatore, Tamil Nadu, India · Hybrid

• I worked at dJAX, a product-based company specializing in AdTech and MarTech solutions, as a Business Development Manager and Digital Marketer. In this role, I actively pitched to international clients across the United Arab Emirates, APAC, MENA, and LATAM regions. My responsibilities included cold calling, lead generation, building and nurturing client relationships through regular follow-ups, and delivering customized solutions to meet business objectives.
• In addition to business development, I gained strong expertise in SEO and Google Analytics. I handled on-page and off-page optimization, keyword research, and performance tracking, using analytics data to refine strategies and improve organic traffic. I also worked on designing and managing digital marketing campaigns to enhance brand visibility and drive customer engagement.
• On behalf of dJAX, I represented the company at multiple international business expos in Dubai, Singapore, and India, showcasing our AdTech and MarTech products and exploring opportunities to expand into global markets.

Feb 2015 – Mar 2016 · 1 yr 1 mo · India · Hybrid

• I handled business development activities such as cold calling, lead generation, and maintaining regular follow-ups with clients to build strong relationships. Additionally, I was actively involved in digital marketing, including SEO, campaign management, and promoting brand visibility to drive business growth.