Apr 2023 – Present · 2 yrs 11 mos · Lucknow, Uttar Pradesh, India · Remote

• Utilized Power BI and Excel to conduct in-depth market research, analyzing trends, competitor pricing, and customer behavior to support strategic pricing decisions.
• Interpreted large datasets to uncover market opportunities and risks, delivering actionable insights that directly influenced pricing strategies.
• Continuously monitored market conditions and updated dashboards to ensure pricing remained competitive and aligned with real-time trends.
• Performed detailed pricing analysis using Excel, SQL, and forecasting tools to evaluate the effectiveness of current pricing models.
• Collaborated with cross-functional teams to gather and analyze pricing-related data, ensuring a comprehensive approach to decision-making.
• Delivered clear, data-driven pricing recommendations to senior leadership through interactive Power BI reports and Excel-based presentations.
• Maintained and validated pricing models regularly, enhancing accuracy and operational efficiency.
• Integrated market intelligence into pricing frameworks to strengthen the predictive capabilities of models.
• Partnered with finance and IT to align pricing systems with organizational standards and ensure data integrity.
• Trained team members in leveraging Excel-based pricing tools and interpreting Power BI dashboards for everyday decision-making.
• Developed and automated monthly and annual performance reports in Power BI, SQL, and Excel, highlighting key campaign metrics.
• Conducted pivot-based analysis in Excel to track growth patterns, identify anomalies, and uncover actionable trends.
• Analyzed profit and loss data post-campaign and proposed strategies to mitigate risks and improve ROI.
• Delivered timely, insight-rich reporting to leadership, enabling proactive and data-informed business actions.

Jul 2022 – Mar 2023 · 8 mos · Lucknow, Uttar Pradesh, India · Remote

• Managed the catalog and taxonomy for Swiggy’s Instamart across 28 cities, ensuring consistency and accuracy across all storefronts.
• Created and maintained top-level (L1) and subcategories (L2) to optimize product organization and navigation.
• Defined and implemented rules for subcategory (L2) management, enhancing catalog structure and discoverability.
• Oversaw product visibility strategies to improve user experience and conversion.
• Performed SKU tagging using both automated tools and manual Excel-based workflows to ensure accurate classification.
• Maintained and updated category data based on regular inputs from category managers using structured Excel templates.
• Took full ownership of taxonomy, including day-to-day storefront changes and hierarchy adjustments.
• Managed image and banner tagging, ensuring alignment with seasonal campaigns and promotional strategies.
• Controlled subcategory ranking and reordering using data insights from Excel and Power BI dashboards.
• Handled bulk SKU activation/deactivation through internal systems and Excel-based trackers.
• Analyzed category performance and generated detailed reports in Power BI and Excel for actionable business decisions.
• Updated product pricing in alignment with promotional strategies and market trends.
• Enriched product content (long/short descriptions, quantity, product name/type, cart limits) to drive engagement and clarity.
• Conducted regular product quality audits and ensured data accuracy across the catalog.
• Participated in daily syncs with category managers to align on priorities, troubleshoot issues, and implement improvements in real time.
• Led SKU backfilling efforts to maintain an up-to-date and comprehensive online catalog.