Vivian Jordan

Product Manager

Washington, District of Columbia, United States9 yrs experience

Most Likely To SwitchAI Enabled

Key Highlights

Expert in AI product marketing and go-to-market strategies.
Proven track record of driving revenue growth through data-driven insights.
Strong cross-functional collaboration skills with a focus on customer needs.

Stackforce AI infers this person is a SaaS and Telecommunications marketing expert with a strong focus on AI-driven solutions.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategyMarketing StrategyGrowth StrategiesE-commerceDigital StrategyBrand StrategyData AnalysisConsumer Research

Other Skills

A/B TestingArtificial Intelligence (AI)Audience SegmentationBusiness InsightsBusiness StrategyCustomer InsightDigital MarketingEmail MarketingForeign LanguagesGrowth HackingGrowth MarketingJiraMarket AnalysisMarket ResearchMerchandise Planning

About

An ENTJ with strong growth-mindset, treasuring critical thinking but also empathy. I help companies grow by figuring out who they are selling their products to, why, and how. I do so with high-agency ownership mindset, cross-functional collaboration, and by clarifying problems before rushing to solutions. Gallup Strength-finder has my top strengths as: Learner, Activator, Strategic, Achiever, and Individualization (a keen observer of other people’s strengths). If AI, Product Marketing, or continuous personal growth is also your thing - Let’s connect!

Experience

Cornerstone ondemand

Senior Product Marketing Manager, AI

Jan 2024 – Present · 2 yrs 2 mos · Santa Monica, CA · Remote

Focus: GenAI & Agentic AI
As the lead AI Product Marketer for Cornerstone’s AI product portfolio and technology platform, I serve as the strategic connector between product innovation, customer needs, and market opportunity. I led the end-to-end launch of Cornerstone for Microsoft Copilot (Nov 2025) and Cornerstone for Agentforce (Oct 2025) and the launch of Cornerstone’s AI brand and platform: Cornerstone Galaxy AI (April 2025)
Stuffs I do to drive business impact:
Own positioning and messaging for Cornerstone’s AI products, aligning product narratives with market trends, buyer needs, and the broader product suite.
Influence GenAI & Agentic product strategy and roadmap using insights from market research, competitive analysis, and customer voices.
Lead go-to-market planning for AI product launches, partnering with Product, Sales, Enablement, and Customer Success to ensure internal and external readiness.
Develop strategic content and enablement materials to support sales conversations, customer education, and market awareness.
Represent the AI product line in analyst briefings, internal training sessions, and customer-facing conferences (Cornerstone Spark) to drive confidence and understanding across stakeholders.
Conduct ongoing market intelligence to inform strategy, refine messaging, and identify opportunities for differentiation.
Passionate about making AI work for people

Artificial Intelligence (AI)Go-to-Market StrategyProduct MarketingMarket ResearchCustomer Insight

T-mobile

2 roles

Senior Marketing Manager, Customer IQ

Feb 2023 – Dec 2023 · 10 mos · Greater Seattle Area · Remote

A blend role of Growth and Data Product Management. Drive revenue growth, retention, and marketing transformation through AI/ML solutions, cohort analysis and retention/loyalty programs.
Co-Led the development and roll-out of AI/ML-modeled cohort product with 20+ data scientists from Accenture.
Created Cohort model playbook for planning, adoption, and measurement; presented to senior leaderships and gained alignment.
Spearheading action-driven "insights framework" and persona (10+) creation to position brand solutions and content effectively to each cohort for personalized nurturing and trigger programs. Empowered 5+ retention/loyalty/upsell/cross-sell programs and new product development. The ML model resulted in double-digits incremental lift in a pilot.

Marketing StrategyAudience SegmentationData AnalysisCustomer InsightGrowth Strategies

E-Commerce Business & Growth Manager

Jun 2021 – Mar 2023 · 1 yr 9 mos · Greater Seattle Area · Remote

A blend role of Business, Marketing, and Product Growth. Manage enterprise priority segments’ digital growth (conversion), through rapid experimentation of contextualization and purchase flow optimization | T-Mobile.com & App
Rated Exceptional Performer for 2022
Selected as the “Digital Captain” to have developed a digital strategy for an enterprise priority markets (40% of customers) with differentiated content positioning, test plans, products roadmaps and business forecast, gained executive-level leadership buy-in, executed, resulted in exceptional YoY growth.
Increased online orders by 29% for a priority segment through data-rooted, hypothesis-driven experiments on top landing pages and buy-flows.
Effectively collaborated with stakeholders from business units, finance, marketing, research, product, UX, engineers, Ops, creatives, and legal teams as project owner to gain alignment and execute.

E-CommerceDigital StrategyGrowth StrategiesA/B TestingOptimization

Finn partners

3 roles

Associate Vice President, Brand and Product Marketing

Promoted

Oct 2020 – Jul 2021 · 9 mos

Directed a team translating research into branding, Go-To-Market, and content strategies for prominent B2B and B2C brands across industries, including healthcare, pharmaceutical, CPG, manufacturing, retail, media, and technology sectors.
Championed the value proposition, messaging, channel mix and field sale enablement for a B2B leading AI medical-robotic product, leveraging 5+ buyer personas, exceeding top-line business goals.
Secured 3 multi-year contracts through persuasive pitches and Scope-of-Work (SOW) crafting.

Digital MarketingGo-to-Market StrategyMarket ResearchGrowth StrategiesBrand Strategy

Senior Digital Strategist, Brand and Product Marketing

Promoted

Aug 2019 – Sep 2020 · 1 yr 1 mo

Using data, in-depth market research, technology and critical thinking to unlock customer insights, identify gaps and opportunities and guide digital and brand strategies.

Marketing StrategyDigital MarketingData AnalysisCustomer Insight

Digital Analyst, Brand and Product Marketing

Aug 2018 – Aug 2019 · 1 yr

Data AnalysisGo-to-Market StrategyCustomer Insight

Medtronic

Product Marketing and Digital Transformation

Apr 2019 – Jun 2021 · 2 yrs 2 mos · Washington, District of Columbia, United States

Consulted from FINN Partners
Medtronic Neurovascular (Digital Transformation)
Tasked to help MDT digitally transform its business and customer engagement in light of the challenge of COVID-19
Medtronic Enabling Technology (Product Marketing)
Lead the audience & competitive research to help develop buyer’s personas and MDT ET’s unique positioning in the market, and its value proposition for different stakeholders. Led the Go-To-Market Strategy and sales enablement for the AI medical-robotic product launch.

Audience SegmentationGo-to-Market StrategyProduct Marketing

Wunderman thompson

Associate Strategist, Strategy

Sep 2017 – Aug 2018 · 11 mos · Washington, District of Columbia, United States

Award-Winning Global Creative, Tech, Consulting Company
Client: Pfizer
Optimize brand-to-customer relationships through human-centered design, market research, segmentation, consumer insights, persona, journey mapping, content strategy, competitive positioning, and effective branding.
Derived actionable insights through data analysis, customer research, and market research, and contributed to GTM strategies, display ads, web optimizations, email, and direct mail marketing tactics for 2 Pfizer product launches, achieving acquisition goals and boosting web conversion rate by 15%.

Consumer ResearchData AnalysisGo-to-Market Strategy

The johns hopkins university - carey business school

Teaching Assistant

May 2017 – Aug 2017 · 3 mos · Washington DC-Baltimore Area

Teaching Assistant for JHU Carey Business School's flagship course: Business Leadership and Human Values | Instructor: Dr. Brandon Chicotsky
Help re-designed and revolutionized the course structure, and give introductory class to 135+ business school graduate students

Unicef

Digital Content Producer (Consultant)

Apr 2017 – Jun 2017 · 2 mos · Greater New York City Area

Managed and updated the unicef Chinese platform using various CMS systems including Drupal; Edited 15 + articles and blogs catered to the interest of the Chinese audience of unicef.org

United nations

Communication Assistant, Office of the President of the General Assembly 70th Session

Feb 2016 – Jul 2016 · 5 mos · Greater New York City Area

Co-managed President’s website using WordPress, with daily traffic of 3,500+ visits
Co-operated @UN_PGA Twitter account through Hootsuite; increased # followers by 180+ per day
Designed visual materials for 8 high-level UN events, including next UN Secretary General election