Jan 2022 – Jan 2023 · 1 yr · Bangalore Urban, Karnataka, India

• Built and Led Marketing from the Ground Up, Driving Brand Growth, Demand Generation, and Market Positioning. As the first marketing hire at Mihup, I established the entire marketing function from scratch, transforming it into a strategic driver of growth.
• My contributions span:
• 1. Core Messaging & Product Positioning: Developed clear, compelling messaging that defines Mihup’s market differentiation.
• 2. Branding & Visual Identity: Created comprehensive branding guidelines, ensuring consistent representation across all touchpoints.
• 3. Digital Presence: Led the development of a new website, enhancing user experience and engagement.
• 4. Social Media & PR Strategy: Crafted a robust social media and public relations plan to boost visibility and credibility.
• 5. Demand Generation & Brand Awareness: Implemented targeted programs to drive demand, strengthen brand presence, and accelerate market penetration.
• With a proven track record in building scalable marketing strategies and cross-functional collaboration, I’m passionate about creating marketing frameworks that fuel business growth.

Oct 2018 – Jan 2022 · 3 yrs 3 mos · Bengaluru Area, India

• Being the Global Product Marketing Manager for Fujitsu' Workplace Solutions, my primary responsibilities included planning and executing product launches, go-to-market strategy development, supporting the Campaigns, Channel Marketing, Country Marketing, Sales team and other stakeholders.
• I have worked extensively on product related Content marketing in this role, for managing all product-related collaterals, sales enablement, social media promotions etc. I was also engaged in planning and managing the marketing budget around vendor management. I lead the initiative of introducing leading Indian marketing agencies in the Fujitsu ecosystem which enabled us to do more with less budgets. One of the activities which I enjoyed the most is being an evangelist for my products and speaking about my products in multiple conferences, web talks etc.

Oct 2015 – Oct 2018 · 3 yrs · Bengaluru Area, India

• My responsibilities included:
• Go-To-Market (GTM) Strategy: Planned and executed GTM strategies for two major product portfolios, driving market penetration and revenue growth.
• Annual Operating Plan (AOP): Developed and implemented comprehensive marketing AOPs, aligning with business objectives and ensuring consistent execution across portfolios.
• Demand Generation: Designed and executed targeted campaigns to drive pipeline growth, leveraging data-driven insights to optimize performance.
• Content Strategy & Management: Produced and managed a diverse range of marketing collateral, including brochures, infographics, datasheets, whitepapers, blogs, case studies, and product presentations, ensuring consistent messaging and brand alignment.
• Sales Enablement: Equipped sales teams with critical resources like webinars, battle cards, and competitive analysis, enhancing their effectiveness in customer engagements.
• Analyst Relations: Led engagements with industry analysts throughout the product lifecycle, ensuring favorable participation in key industry reports and mentions.
• Social Media & Influencer Marketing: Managed social media campaigns and built relationships with key industry influencers to enhance brand visibility and thought leadership.
• Product Launches: Orchestrated market introductions for new products and versions, ensuring seamless transitions from development to market adoption.
• Industry Collaboration: Engaged with industry forums (Pipeline, Terrapin, etc.) for content syndication, joint marketing initiatives, and award nominations, elevating brand recognition.
• Event Branding & Management: Spearheaded branding efforts for exhibition booths at leading events like Mobile World Congress, AfricaCom, Telecom World Asia, TM Forum, and Subex User Conference, enhancing the company’s market presence.
• Vendor Management: Oversaw vendor partnerships, exploring innovative avenues to achieve marketing objectives and maximize ROI.

Jul 2014 – Oct 2015 · 1 yr 3 mos · Bengaluru Area, India

• Project Management of business-critical Cypress translation program worth ~1M
• Managing the content ecosystem required for multiple product launches

Nov 2012 – Jul 2014 · 1 yr 8 mos · Bangalore

• Responsible for inbound & outbound marketing, increasing brand awareness for the portfolio
• Managing digital marketing for demand generation, competitor analysis, and Market Intelligence report

Aug 2011 – Oct 2012 · 1 yr 2 mos · Bengaluru Area, India

• Responsible for lead generation, lead qualification from MQL to SQL, lead nurturing
• Conducting secondary market research to gather market intelligence for lead nurturing

Apr 2010 – Jul 2010 · 3 mos · Kolkata Area, India

• Internship on "Analyzing business opportunities in Shipping industry"
• Performed Market Analysis and secondary research on the shipping industry to understand market trends, current product portfolio and probable business opportunities.
• My project recommendation helped the marketing team to generate new business opportunities and understand the gap between current product offering and industry demands.