Nov 2023 – Present · 2 yrs 4 mos · London, England, United Kingdom · Hybrid

• NED at Outvertising, supporting the team of volunteers to make advertising and marketing completely LGBTQIA+ inclusive.

May 2022 – Aug 2024 · 2 yrs 3 mos

• I lead the global messaging for IBM’s Sustainability/ESG campaign including the role that AI can play. I collaborate with Offering Management, Campaign, Marketing, Communications and CSR teams to
• understand and engage audiences across channels, making every interaction valuable.

Sep 2018 – Aug 2023 · 4 yrs 11 mos

• Collaborating with content creators across IBM's brands to take forward thinkers on insightful, empathetic journeys that captivate their hearts, minds and conversations.

Mar 2016 – Aug 2018 · 2 yrs 5 mos

• Developing the global content strategy for IBM's Watson Internet of Things (IoT) business. Creating and delivering compelling campaign content and rich story narratives that engage selected buyers. Integrating with web experience and brand & communications work across buyer journeys. Using data to optimise content performance throughout campaigns and achieving business targets.

Nov 2014 – Feb 2016 · 1 yr 3 mos

• Championing agile methods, lean start-up approaches, pragmatic strategy and design thinking to build scalable capabilities in digital discovery, digital marketing and new engagement models for the IBM Studio, London, part of IBM's global Studio network.

Jan 2008 – Nov 2014 · 6 yrs 10 mos

• Leading the brand system, workforce engagement and seller enablement team in the UK and Ireland with a mission to make a material impact on IBM’s reputation in the market, and with its employees around a unifying agenda ‘Smarter Planet’.
• Building IBM's reputation in the market through PR/External Relations, social media, advertising and visitor centres; engaging employees and helping them to build their personal eminence and supporting sellers with the development and deployment of tools and content to maximise their effectiveness in the field.
• Global leader for an ‘innovation’ workstream—part of a company wide rollout of a new ‘brand system’ touching all areas of the organisation.
• Member of the UK and Ireland Marketing Board and communications advisor to the UK Leadership Team.

Jan 2005 – Dec 2007 · 2 yrs 11 mos

• Lead European sales development for ibm.com (IBM’s web and telesales channel), evaluated
• initiatives that included an end-to-end sales process using web merchandising techniques;
• established a client management program in IBM’s ‘Integrated Accounts’ (the Corporation’s largest) and implemented IBM’s first ‘LivePerson’ application achieving $1.5m validated lead revenue in its first week. In parallel, built the business plan for IBM’s alumni network ‘Greater IBM’ growing it from six initial ‘core connectors’ to a network now 61,000 strong.

Sep 2002 – Dec 2004 · 2 yrs 3 mos

• Developed and delivered a brand strategy to position IBM firmly in the client/service space whilst leveraging its heritage customer, technology and product positioning. This included proposition development; client touch-point analysis and mapping; brand value alignment and an improvement strategy to move internal and external audiences to the new position, delivered by managing a portfolio of internal and external agencies and suppliers.

Jan 2022 – Present · 4 yrs 2 mos · London, England, United Kingdom · Hybrid

• Propolis is the community intelligence platform for B2B marketers, run by B2B Marketing.

Aug 2021 – Present · 4 yrs 7 mos · London, England, United Kingdom · Hybrid

• I chair the B2B Council for the DMA, collaborating with brand and agency council members to identify industry needs and feed these into the DMA in support of their member strategy and industry lobbying.

Apr 1998 – Aug 2002 · 4 yrs 4 mos · London, United Kingdom (based, with travel across Europe and East Coast US)

• Developed and planned the implementation of the ‘Monday’ brand encompassing 60,000 consultants in 255 offices worldwide; built and lead the Marketing and PR team for the UK Firm reporting at Board level; defined the marcomms function within an organisational separation project; lead the PwC Recruitment Advertising team working with external agencies to develop and deploy campaigns to meet hiring targets; business development and marcomms leader for the PeopleSoft practice including major events delivery such as the PeopleSoft Europe Conference.

Sep 1997 – Mar 1998 · 6 mos · London, United Kingdom (based, with travel across Europe)

• Principal Consultant in the Business Systems & Change Management practice for clients including Levi Strauss, British Steel, Kimberly Clark and Bass Breweries, and projects
• ranging from retail customer insight and supplier and vendor management through to euro compliance (amongst others) in multiple European locations.

Aug 1984 – Aug 2024 · 40 yrs · London, United Kingdom · Hybrid

• For an interactive version of my CV, including a selection of work examples, for browsers, tablets and iPhones, please visit: https://express.adobe.com/page/mk5lgsgUy5Vh3/

Aug 1984 – Aug 1997 · 13 yrs · London, United Kingdom + Toronto, Canada

• Thirteen years experience in the retail sector, from customer service in stores through to major systems development, implementation and management in both user and technical roles across the company’s UK, European & Canadian head offices and stores.