Oct 2024 – Feb 2026 · 1 yr 4 mos

Oct 2022 – Oct 2024 · 2 yrs

Aug 2021 – Oct 2022 · 1 yr 2 mos

Jul 2020 – Aug 2021 · 1 yr 1 mo · Arlington, Virginia, United States · On-site

• Accelerate the growth of BuySafe and its suite of SaaS website and ecommerce products, gaining new subscribers and driving product adoption.
• Launched PLG motion, growing qualified leads x20 and increasing revenue by 411% in a 12-month period.
• Collaborated closely with product management to drive product strategy, executing the product roadmap and effectively communicating new features to existing and prospective clients.
• Developed and executed a robust annual marketing plan encompassing pay per click (PPC) advertising, content marketing, Search Engine Optimization (SEO), influencer marketing, social media marketing, and partner marketing.
• Created marketing collateral to support the sales team including customer stories, pitch decks, whitepapers, eBooks, and product information sheets.

Dec 2019 – Jul 2020 · 7 mos · Baltimore, Maryland Area

Jun 2018 – Nov 2019 · 1 yr 5 mos

• Spearhead marketing, sales, community relations and operational initiatives acting as the chief advocate for NextLOGiK and its SaaS compliance management software.
• Implemented innovative marketing campaigns utilizing search engine marketing (SEM), search engine optimization (SEO), pay per click (PPC) advertising, content marketing, email marketing, inbound marketing and social media marketing.
• Executed RFP's and product sales pitches closing three enterprise deals exceeding $4M in revenue.
• Oversaw the marketing and sales departments with a focus on generating new leads, conducting product
• demos and nurturing a sales pipeline of opportunities exceeding $20M in potential new business.
• Directed the evolution of the product, creating the product roadmap, collecting client feedback,
• prioritizing feature sets, evaluating time-to-implement and collaborating with project management leads.
• Monitored market competitive and trend data, customer feedback, usage information and beta testing
• feature sets with prospects in order to capture additional market share and derive product insights.
• Collaborated with the development, client services and design departments to brainstorm, groom and implement new product features following the Agile Development methodology.
• Partnered with a local crisis intervention center to launch a national suicide prevention app and opioid overdose prevention app in order to broaden the reach of their crisis prevention services and give back to the community providing discounted and pro bono marketing and development services.

May 2017 – Jun 2018 · 1 yr 1 mo

• Direct marketing and business development initiatives for NextLOGiK's product CompWALK, exploring additional market opportunities to grow the solution.
• Implemented an inbound marketing strategy to grow inbound leads for the CompWALK product including lead-generating eBooks and a keyword-focused blog strategy resulting in CompWALK rising from the fifth to the first page of Google for a target market.
• Developed and launched an out-of-the-box software as a service product focusing on food safety management for farmers in order to establish a name for CompWALK in the food and beverage market.
• Designed and developed content for marketing campaigns including e-mail marketing, social media communications, press releases, blogs, etc.
• Championed product launches for new clients including providing a rollout plan, product marketing materials, training videos and employee support to ensure a successful product launch.

Feb 2015 – May 2017 · 2 yrs 3 mos

• Lead marketing efforts for a growing technology company forming and promoting a consistent, distinct message to potential customers and generating new leads.
• Coordinate the development and implementation of traditional, digital, and social media marketing plans for NextLOGiK’s services and their flagship product, CompWALK, driving brand awareness, delivering relevant content to potential buyers, and nurturing leads through targeted marketing campaigns.
• Create marketing and sales collateral for NextLOGiK and CompWALK including whitepapers, press releases, product overviews, case studies, eBooks, etc.
• Develop and manage online social media marketing campaigns for NextLOGiK and CompWALK effectively driving brand awareness, engagement, and traffic to social media pages.

Nov 2013 – Feb 2015 · 1 yr 3 mos · Reston, VA

• Planned and executed over 40 onsite and virtual events with attendees ranging from 20-150, while balancing a budget and following vendor guidelines.
• Solely managed an MDF account of over $3,000 a quarter and co-managed an MDF account of over $150,000 a quarter, doling out funds towards activities and campaigns for partners, executing them true to budget, and claiming activities in full with proper documentation.
• Directed marketing initiatives for six vendors in the commercial and public sector markets, organized cross-company activities, and orchestrated relationships between more than 100 vendor partners.
• Collaborated with vendors to create marketing collateral including webcast invites, program guides, partner on-boarding kits, email blasts, and newsletters using Marketo, Photoshop, and InDesign.
• Prepared event materials and oversaw logistics for technology shows by ordering branded giveaways, shipping booth supplies to arrive on time, and setting up general AV (speakers, microphones, mixers, etc.)

May 2012 – Aug 2012 · 3 mos · Owings Mills, MD

• Retrieved daily radio and television ratings for all clients and loaded information into the MGH database.
• Entered contact information received from promotional events for the online marketing program.
• Used quality assurance to test new apps and websites before introduction to the public.
• Compared television ratings of multiple demographics for the Orioles and Nationals in Baltimore and D.C.