Srividhya Balasubramaniyan

Product Manager

Bengaluru, Karnataka, India6 yrs 6 mos experience

Highly Stable

Key Highlights

6+ years of expertise in product marketing.
Proven track record in driving product adoption.
Skilled in developing go-to-market strategies.

Stackforce AI infers this person is a Product Marketing Specialist in the SaaS industry.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategyMarketing StrategyDemand GenerationBusiness Development

Other Skills

ABMB2B MarketingBrand ManagementBusiness-to-Business (B2B)Competitive AnalysisCompetitive IntelligenceContent MarketingCross-team CollaborationCustomer AdvocacyCustomer ResearchData AnalysisDigital MarketingEmail MarketingEnterprise MarketingEvents

About

Passionate Product Marketer with 6+ years of expertise in developing impactful go-to-market strategies, crafting compelling product positioning, and messaging. Skilled in demand generation, data-driven campaigns, and fostering cross-functional collaboration. With a customer-centric focus and a proven track record at Zoho, I've ensured the seamless execution of product marketing strategies, driving product adoption, and fostering customer loyalty. Committed to staying abreast of industry trends, I bring dedication and a strategic mindset to contribute to the success of innovative SaaS solutions. Outside of work, you can catch me immersed in podcasts, binge-watching series and movies, belting out tunes, and indulging in a love affair with tea. Let's connect and explore new opportunities while sharing insights in the dynamic world of Product Marketing. Feel free to reach out to me at imsrividhya.b@gmail.com.

Experience

Hiver

Product Marketing Manager

May 2025 – Present · 11 mos · Bengaluru, Karnataka, India

Aerchain

Senior Product Marketing Manager

Aug 2024 – Apr 2025 · 8 mos · Bengaluru, Karnataka, India · On-site

#1 PMM hire. building all things product marketing from the scratch

Zoho corporation

6 roles

Senior Product Marketing Manager

Promoted

Oct 2023 – Aug 2024 · 10 mos

Product LaunchMarket ResearchGo-to-Market StrategyPublic RelationsBusiness-to-Business (B2B)Marketing Strategy+11

Product Marketing Manager

Jan 2023 – Sep 2023 · 8 mos

WebsiteCompetitive AnalysisCustomer ResearchMarketing StrategyProduct MarketingPublic Speaking+5

Demand Generation Specialist

Jan 2022 – Dec 2022 · 11 mos

Business DevelopmentBusiness-to-Business (B2B)Demand GenerationThird Party RelationshipsABMOutreach Marketing+6

Product Marketer

Promoted

Jan 2020 – Dec 2021 · 1 yr 11 mos

Zoho CRMProduct LaunchLead NurturingMarketing Campaign ManagementDigital MarketingBusiness-to-Business (B2B)+11

Content Writer

May 2019 – Dec 2019 · 7 mos

Software as a Service (SaaS)SEO CopywritingSocial Media MarketingBusiness-to-Business (B2B)Email MarketingWeb Content Writing+1

Marketing Intern

Jan 2019 – Apr 2019 · 3 mos

Marketing Campaign ManagementBusiness-to-Business (B2B)Content MarketingWebinarsEmail Marketing

Iiitdm kancheepuram

Student Researcher

Nov 2018 – Dec 2018 · 1 mo · Chennai, Tamil Nadu, India · On-site

Mycaptain

Sales And Marketing Intern

Oct 2018 – Dec 2018 · 2 mos

Cognizant

Student Representative

Jun 2017 – May 2018 · 11 mos · Chennai, Tamil Nadu, India

Infosys

Campus Ambassador

Jan 2017 – Dec 2017 · 11 mos · Chennai, Tamil Nadu, India

Education

MICA | The School of Ideas

Postgraduate Degree — Digital Marketing and Communication

Jul 2020 – Feb 2021

Meenakshi Sundararajan Engineering College

Bachelor of Engineering — Computer Engineering

Jan 2015 – Jan 2019

Indian School Sohar

Higher Secondary Certficate (HSC)

Jan 2014 – Jan 2015

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