Anusha Karande

Digital Marketing Specialist

Greater Toronto Area, Canada10 yrs experience

Highly Stable

Key Highlights

Led global digital marketing for diverse industries.
Expert in account-based marketing strategies.
Strong background in B2B marketing communications.

Stackforce AI infers this person is a MarTech expert with a strong focus on B2B digital marketing strategies.

Contact

Skills

Core Skills

Digital MarketingB2b Marketing Strategy

Other Skills

.NETAnnual PlanningBrand DevelopmentBrand ManagementC#CRMCompetitive AnalysisContent MarketingContent StrategyEvent MarketingInfluencer MarketingInternal CommunicationsManagementMarket ResearchMarketing Automation

About

A computer engineer with an MBA in Marketing. We know there are a ton of those, but how do I stand out? I’m a passionate external communications professional with strong experience in corporate and B2B marketing. I've collaborated with business leads from across geographies, to spearhead their go-to-market campaigns and digital marketing strategies for key portfolio offers, market sectors and strategic partners. Currently leading the global digital marketing team for industries at Capgemini (a multicultural company of 290K team members spanned across nearly 50 countries). I believe in a results-oriented approach with a focus on driving real business value through marketing efforts. Outside work, I am a travel enthusiast - any day I’d choose beaches over mountains and sunset over sunrise! Happy to connect and discuss all things marketing! Specialties: Marketing Communication, Digital Marketing, Social Media Marketing, Search Engine Optimization, Content and Channel Strategy, Analytics, Corporate Events, Internal Communications

Experience

Capgemini

5 roles

Senior Manager, Account-Based Marketing, Capgemini Group

Apr 2025 – Present · 11 mos

Driving strategic, account-based marketing initiatives across the Life Sciences and Manufacturing sectors. Focused on delivering personalized, high-impact campaigns that align with business goals, deepen client engagement, and accelerate growth.

Assistant Director - Digital Marketing Lead for Global Industries

Promoted

Sep 2020 – Apr 2025 · 4 yrs 7 mos

Led the digital marketing strategy and operations across 8 global industries - Consumer Products & Retail, Public Sector, Aerospace and Defense, Energy & Utilities, Telecommunication, Automotive, Life sciences, Digital & Tech.
Collaborate with business to advise on their external comms strategy focused on:
Content marketing – defining core messaging & asset formats based on the business objectives
Website management and optimization - including the SEO and SEM efforts
Social media marketing – define the channel strategy (LinkedIn, Google, Facebook, Instagram, Twitter) for organic and paid advertising
Employee advocacy
Reporting on the campaign analytics aligned with the business KPIs
Lead-gen activation to evaluate marketing ROI
Influencer marketing
Chair digital marketing workshop to upskill a geographically dispersed team
Manage a team of 4 digital marketers
Platforms/Tools: Hootsuite, Google Analytics, Onalytica, Wordpress, Sociabble

Marketing OperationsStrategic CommunicationsAnnual PlanningB2B Marketing StrategyDigital MarketingContent Strategy+3

Digital Marketing Lead - Capgemini Group

Jul 2018 – Sep 2020 · 2 yrs 2 mos

Translating marketing objectives into channel and content strategy for global portfolios and events, and developing comprehensive digital plans for go-to-market assets and campaigns
Social Media, SEO, marketing automation, campaign measurement, content and channel management, digital advertising, influencer management, corporate website management
Tools: Google Analytics, Hootsuite, LinkedIn Elevate, Tweetdeck, Hashtracking

Social Media Lead - Account Based Marketing, North America

Apr 2017 – Jun 2018 · 1 yr 2 mos

Driving advocacy within ABM by maximizing engagement for the Account Managers with an aim to improve their social capabilities and digital footprint
Build a strategic approach to business, based on account awareness and develop new process to share relevant content on digital platforms

Employee Advocacy Specialist - Digital & Social Media

Jun 2014 – Mar 2017 · 2 yrs 9 mos

Focused on driving the employee advocacy program for Capgemini Group
Identified market opportunities to leverage the expertise of the company executives and helped to increase their visibility across digital channels; measure and report the impact of their social media influence.
Deliver value across campaigns and events via advocacy and external communication channels
Event management - Led the marketing operations for the largest utility event, European Utility Week 2016
Leading a team of 4

Syntel

2 roles

Senior Executive - Marketing

Promoted

May 2012 – May 2014 · 2 yrs · Mumbai Area, India

Develop and implement social media marketing strategy
Develop mobile app marketing strategy
Brand development and online brand reputation management
Content management on the corporate website, microsites and intranet websites
Corporate website revamp: Undertaking thorough competitive analysis and tracking, overlooking design and development activities
Develop and implement internal communications, employer branding strategies

Analyst Programmer

Sep 2008 – Aug 2010 · 1 yr 11 mos · Mumbai Area, India

Worked as a .NET programmer to design a website for a healthcare account - TATA Memorial Hospital. Developed a Windows application and a Web-based application, for one of the leading health insurance players in the US. Another web-based application was developed to help with payment of insurance claims and generation of invoices.