Jan 2017 – Feb 2020 · 3 yrs 1 mo · Mumbai Area, India

• Insider (A Paytm company) is a leading discovery and ticketing platform in India for big ticket festivals, exciting new travel experiences, sports tournaments, meaningful workshops, exquisite food experiences, curated nights of comedy, music, films and plenty more. IPL, Pro Kabaddi, ISL, T20 Arijit Singh, AR Rahman Live, NH7 Weekender, Theatre Olympics, India Bike Week, Zakir Khan, Vir Das, and many more, Insider has curated and ticketed some of the biggest events.
• I spent a year in OML Entertainment (before moving to Insider, which was a part of OML before it became a Paytm company), in the festival marketing team, where I worked on marketing for various properties including Bacardi NH7 Weekender, EDC India, and more.
• My role at Insider allows me to find exciting and strategic synergies with businesses and brands across industries and to drive overall sales and revenue.
• You can reach out to me for exciting B2C or B2B partnerships at poornima@insider.in

Aug 2016 – Feb 2020 · 3 yrs 6 mos · Mumbai Area, India

• Part of OML's festival marketing team, makers of some of the biggest event properties in India.

May 2015 – Jul 2016 · 1 yr 2 mos · Mumbai Area, India

• Responsible for marketing strategies and business development of this young and dynamic start up in the food space that envisions to bridge the gap between the western and Indian pastry industry and to foster the baking community in India.

Apr 2014 – Apr 2015 · 1 yr · Mumbai Area, India

• Setting up the Marketing department: Set-up and structured the marketing department from scratch vis-a-vis Digital, Activation and PR verticals. Resulted in improved efficiency and accelerated sales growth.
• New Media Marketing: Creation of digital assets and ownership of landing the integrated digital strategy around social media and Search Engine Optimisation.
• Brand Budgeting: Ownership of the annual marketing budget based on market research / data analytics.
• Brand Activation: Successfully built youth connect by planning and executing events like admissions fairs, music festivals and career seminars in schools and colleges leading to increase in the number of registrations.
• Brand Communication: Responsible for content writing and editing for TSM website, digital ads, social media and newsletter.
• Integrated Marketing communication: Owning the Integrated Marketing & PR strategy from envisioning to delivering impact on the plan.
• Vendor Management: Managing agencies and multiple vendors by the way of aggressive negotiations resulting in cost effectiveness of various projects.
• Showcasing effective leadership skills: Responsible for core responsibilities like strategic planning and leadership, brand building, marketing and business development, project management and effective sales planning.
• Tie-Ups/Sponsorships: Meeting Corporates/College management, evaluating sponsorship proposals and executing brand tie-ups to maintain top of the mind recall among youth communities.

Jun 2011 – Feb 2014 · 2 yrs 8 mos · Hyderabad Area, India

• New Product Launch: Part of core launch team of AISFM, the largest film, television and media institute in Asia. Led the launch campaign through various active marketing and PR strategies based on market research.
• Brand Communication: Responsible for brand building via communication roll outs and one to one marketing.
• Brand Sustenance: Post launch marketing, planning and execution of core marketing strategic drivers.
• Tie-Ups/Sponsorships: Partnering with major multiplexes, radio stations, youth activity centres to ensure constant customer engagement.
• Event execution: Initiated a nationwide schools and colleges connect program.
• Media planning & buying: Actively involved in media planning, buying, media relations & corporate communication.
• Vendor Management: Liasoning with agencies, media, PR agency, digital agency, event vendors, trade bodies and forums, newspapers, influencers and trade association to drive brand resonance.

Apr 2011 – May 2011 · 1 mo · Mumbai Area, India

• Led PR, management and marketing engagements of top Indian celebrities and films, included assignments with Aamir Khan, Imran Khan, Deepika Padkone and Chitrangada Singh.
• Was actively involved in multi-client management with quality service; building, proposing and executing business and PR plans; events, media relations and team management/development.

May 2009 – Jul 2009 · 2 mos

Oct 2008 – Dec 2008 · 2 mos · New Delhi Area, India

• Part of the team responsible for managing and coordinating the pre-production of TV shows like India Questions, Big Business Battles, We the People and Big Fight.
• Exposure to major ground and TV acts including 7 Wonders and Indian of the Year.

May 2007 – Jul 2007 · 2 mos