May 2011 – Oct 2019 · 8 yrs 5 mos · Greater Bengaluru Area

• I am the Product marketing manager for IBM Watson Data Platform with a focus on the developer audience. Responsible for developing value propositions and messaging frameworks, creating compelling sales and marketing collateral, and driving product adoption globally for IBM Watson Data Platform's 2 key products - Streaming Analytics and IBM Analytics Engine (Spark and Hadoop service).
• ► Research and identify target markets for new and existing SaaS product and services.
• ► Create go-to-market plans for new services and work cross-functionally to ensure streamlined global execution.
• ► Lead a team of content creators and evangelists to produce materials and tools (videos, demos, whitepapers, presentations, eBooks, etc.) guiding users through the discovery, learning, and usage of new services.
• ► Act as a technical content SME and engage with customers at conferences, events, and meetup groups.
• ► Leveraged background in technical marketing to establish a product Positioning and Messaging framework that has been standardized across other product divisions.
• ► Develop positioning, messaging, and content while continually enabling worldwide sales and marketing teams on how to effectively communicate to our various target users and buyers.
• ► Partner with product, marketing, and sales leadership to define success and set priorities, goals, and objectives.
• ► Create and deliver a strong set of competitive training and prospecting assets to help enable sellers and business partners effectively communicate the value of our platform.
• ► Define buyer journeys for targeted personas and work with demand generation and product marketing leads across the organization to drive the strategy and development of the content and assets required for each stage.
• ► Work with PR and communications teams to develop editorial calendars, a regular cadence of briefings, and build relationships with industry analysts, influencers, and media.

Sep 2009 – Mar 2011 · 1 yr 6 mos · Bengaluru, Karnataka, India

• ► I was a member of Oracle’s ‘Acquisitions Business Development’ team that was responsible for acquired technology products in Fusion Middleware stack, primarily focusing on Enterprise 2.0 and Content Management.
• ► Involved in market research, identifying the potential needs for internal and external oracle customers and prospects typically for large enterprises and key accounts.
• ► Successfully implemented focused marketing campaigns helping generate a huge pipeline for up sell/cross-sell initiatives.
• ► Worked closely with the product management team and channel partners for product demos, product integration strategy and webinars.
• ► Developed a highly customized ROI model for certain products to help customers estimate the breakeven and determine accurately the reduction in costs.
• ► Developed and maintained relationships with Enterprise accounts in North America (revenue greater than USD 3 Billion),key accounts, Public Sector (Federal and State & Local) and Higher Education Institutes in North America in North east and Mid Atlantic region.

May 2005 – Sep 2009 · 4 yrs 4 mos · Bengaluru, Karnataka, India

• ► I was responsible for growing the Server and Storage revenue in Dell small and medium business segment from existing and net new accounts in the Indian market.
• ► Successfully over achieved the quarterly revenue targets from the set of accounts assigned to me.
• ► Brief clients and analyst on the new products by doing live demos at events.
• ► Architect Dell's server and storage sales plan with measurable outcomes to achieve revenue target.
• ► Collaborate with product and marketing team for generating sales pipeline.